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I'm a digital designer specializing in usability, visual communication, story-driven and inclusive design. Drawing on a decade of experience in branding and customer journeys, I’ve honed my skills across various disciplines that intersect with UI/UX in unique ways. In the service and retail sectors I laid groundwork for user-centered design and elevated customer experiences through data-driven visual strategies, training campaigns, and visual composition. I’m now focused on crafting meaningful digital experiences that resonate with people.…I'm a digital designer specializing in usability, visual communication, story-driven and inclusive design. Drawing on a decade of experience in branding and customer journeys, I’ve honed my skills across various disciplines that intersect with UI/UX in unique ways. In the service and retail sectors I laid groundwork for user-centered design and elevated customer experiences through data-driven visual strategies, training campaigns, and visual composition. I’m now focused on crafting meaningful digital experiences that resonate with people.

Samina Persson

Product Designer, UX Designer, UI Designer, +2

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I'm a digital designer specializing in usability, visual communication, story-driven and inclusive design. Drawing on a decade of experience in branding and customer journeys, I’ve honed my skills across various disciplines that intersect with UI/UX in unique ways. In the service and retail sectors I laid groundwork for user-centered design and elevated customer experiences through data-driven visual strategies, training campaigns, and visual composition. I’m now focused on crafting meaningful digital experiences that resonate with people.…I'm a digital designer specializing in usability, visual communication, story-driven and inclusive design. Drawing on a decade of experience in branding and customer journeys, I’ve honed my skills across various disciplines that intersect with UI/UX in unique ways. In the service and retail sectors I laid groundwork for user-centered design and elevated customer experiences through data-driven visual strategies, training campaigns, and visual composition. I’m now focused on crafting meaningful digital experiences that resonate with people.

Available to hire

I’m a digital designer specializing in usability, visual communication, story-driven and inclusive design. Drawing on a decade of experience in branding and customer journeys, I’ve honed my skills across various disciplines that intersect with UI/UX in unique ways.

In the service and retail sectors I laid groundwork for user-centered design and elevated customer experiences through data-driven visual strategies, training campaigns, and visual composition. I’m now focused on crafting meaningful digital experiences that resonate with people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Swedish

Fluent

English

Fluent

Work Experience

Digital designer/Product designer at Qte Development

November 1, 2024 - November 1, 2025

Designed and delivered end-to-end digital prototypes — from concepts and wireframes to fully executed UI, with a strong focus on user experience, brand identity, and conversion. Collaborated closely with developers, project managers, and clients through workshops, presentations, and ongoing design work to ensure strategic alignment, clear communication, and high design quality. Worked data-driven and proactively explored new tools and technologies (including Figma and AI-powered workflows) to optimize processes, elevate design quality, and create modern digital experiences.

Visual merchandiser at Weekday (H&M)

June 1, 2019 - November 1, 2025

Shaped the in-store shopping experience by constructing environments & inspiration areas to improve customer engagement with the company, driven by consumer data. Training staff in upcoming campaigns and company goals and guidelines.

Visual merchandiser at Adidas

June 1, 2016 - June 1, 2019

Shaped the shopping experience by constructing environments & inspiration areas to improve customer engagement with the company, driven by consumer data. Training staff in upcoming campaigns and company goals and guidelines.