I am Gaia Guiduzzi, a designer with over 15 years of experience in branding, visual identity and packaging, with a focus on high-end food and luxury sectors. I craft meaningful, coherent visual systems that strengthen brand value over time, starting from attentive listening and dialogue with clients to ensure the work matches their ambitions. My process combines colour exploration, typographic research and a refined aesthetic with curiosity and reliability. I enjoy exploring new tools and collaboration, from editorial layouts to in-store and digital touchpoints, always aiming for design that feels both expressive and purposeful.

Gaia Guiduzzi

I am Gaia Guiduzzi, a designer with over 15 years of experience in branding, visual identity and packaging, with a focus on high-end food and luxury sectors. I craft meaningful, coherent visual systems that strengthen brand value over time, starting from attentive listening and dialogue with clients to ensure the work matches their ambitions. My process combines colour exploration, typographic research and a refined aesthetic with curiosity and reliability. I enjoy exploring new tools and collaboration, from editorial layouts to in-store and digital touchpoints, always aiming for design that feels both expressive and purposeful.

Available to hire

I am Gaia Guiduzzi, a designer with over 15 years of experience in branding, visual identity and packaging, with a focus on high-end food and luxury sectors. I craft meaningful, coherent visual systems that strengthen brand value over time, starting from attentive listening and dialogue with clients to ensure the work matches their ambitions.

My process combines colour exploration, typographic research and a refined aesthetic with curiosity and reliability. I enjoy exploring new tools and collaboration, from editorial layouts to in-store and digital touchpoints, always aiming for design that feels both expressive and purposeful.

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Language

Italian
Fluent
English
Fluent
Portuguese
Beginner

Work Experience

Senior Graphic Designer at 1010Design
June 10, 2015 - August 16, 2025
Designer Freelance at Fondazione Maria Letizia Verga
January 1, 2021 - Present
Editorial layout and graphic development of communication materials, including catalogues and brochures, for pediatric research and care projects.
Designer at SapientNitro
January 1, 2014 - January 1, 2015
Design and production of print promotional and direct marketing materials. Clients Sky Italia
Art Director at Zampediverse
January 1, 2013 - January 1, 2014
Development of visual communication projects, with a focus on print campaigns and editorial materials. Participation in creative pitches and concept development phases. Clients Gazzetta dello Sport / Corriere della Sera / IKEA / UniCredit / Giro d’Italia
Art Director at Hi! Comunicazione
January 1, 2013 - January 1, 2014
Art direction for print campaigns, packaging and below-the-line materials. Participation in creative pitches and concept development phases. Clienti Amaro Lucano / Bialetti / Donna Moderna / Genertel
Art Director Junior at M&C Saatchi
January 1, 2011 - January 1, 2012
Support in the development of print campaigns and below-the-line materials. Clients Sky / Husqvarna / Fastweb

Education

Master’s Degree in Art Direction and Copywriting at Politecnico di Milano
January 1, 2010 - January 1, 2011
Bachelor’s Degree in Communication Design at Politecnico di Milano
January 1, 2005 - January 1, 2009
Erasmus Exchange Programme at Faculdade de Belas Artes da Universidade de Lisboa
January 1, 2006 - January 1, 2007
Scientific High School Diploma at Liceo Scientifico A. Righi
January 1, 2000 - January 1, 2005

Qualifications

Professional Floristry Course
January 11, 2030 - February 23, 2026
PSYCHOSYNTHESIS SELF-TRAINING COURSE
January 11, 2030 - February 23, 2026
ARTIFICIAL INTELLIGENCE WORKSHOP
January 11, 2030 - February 23, 2026
FINANCIAL EDUCATION PROGRAMME
January 11, 2030 - February 23, 2026
INIZIAZIONE ALLA MEDITAZIONE TRASCENDENTALE
January 11, 2030 - February 23, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Consumer Goods, Professional Services