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I’m Annabelle José, a brand marketing professional with over 10 years of experience driving consumer and B2B campaigns across NYC, London, and Paris. I love turning deep audience insights into compelling branding, product positioning, and growth programs, and I’ve partnered with product teams to craft GTM strategies for launches like a Bitcoin ETF that aimed to generate +1M subscribers. I excel at translating data into creative, measurable campaigns and collaborating across marketing, growth, CRM, social, and PR to deliver results. I enjoy building authentic connections with audiences through content creators, events, and partnerships, and I’m energized by turning insights into impact. From relaunching brand identities to launching engaging campaigns, I strive to elevate brands while driving meaningful business outcomes.…I’m Annabelle José, a brand marketing professional with over 10 years of experience driving consumer and B2B campaigns across NYC, London, and Paris. I love turning deep audience insights into compelling branding, product positioning, and growth programs, and I’ve partnered with product teams to craft GTM strategies for launches like a Bitcoin ETF that aimed to generate +1M subscribers. I excel at translating data into creative, measurable campaigns and collaborating across marketing, growth, CRM, social, and PR to deliver results. I enjoy building authentic connections with audiences through content creators, events, and partnerships, and I’m energized by turning insights into impact. From relaunching brand identities to launching engaging campaigns, I strive to elevate brands while driving meaningful business outcomes.

Annabelle José

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I’m Annabelle José, a brand marketing professional with over 10 years of experience driving consumer and B2B campaigns across NYC, London, and Paris. I love turning deep audience insights into compelling branding, product positioning, and growth programs, and I’ve partnered with product teams to craft GTM strategies for launches like a Bitcoin ETF that aimed to generate +1M subscribers. I excel at translating data into creative, measurable campaigns and collaborating across marketing, growth, CRM, social, and PR to deliver results. I enjoy building authentic connections with audiences through content creators, events, and partnerships, and I’m energized by turning insights into impact. From relaunching brand identities to launching engaging campaigns, I strive to elevate brands while driving meaningful business outcomes.…I’m Annabelle José, a brand marketing professional with over 10 years of experience driving consumer and B2B campaigns across NYC, London, and Paris. I love turning deep audience insights into compelling branding, product positioning, and growth programs, and I’ve partnered with product teams to craft GTM strategies for launches like a Bitcoin ETF that aimed to generate +1M subscribers. I excel at translating data into creative, measurable campaigns and collaborating across marketing, growth, CRM, social, and PR to deliver results. I enjoy building authentic connections with audiences through content creators, events, and partnerships, and I’m energized by turning insights into impact. From relaunching brand identities to launching engaging campaigns, I strive to elevate brands while driving meaningful business outcomes.

Available to hire

I’m Annabelle José, a brand marketing professional with over 10 years of experience driving consumer and B2B campaigns across NYC, London, and Paris. I love turning deep audience insights into compelling branding, product positioning, and growth programs, and I’ve partnered with product teams to craft GTM strategies for launches like a Bitcoin ETF that aimed to generate +1M subscribers. I excel at translating data into creative, measurable campaigns and collaborating across marketing, growth, CRM, social, and PR to deliver results.

I enjoy building authentic connections with audiences through content creators, events, and partnerships, and I’m energized by turning insights into impact. From relaunching brand identities to launching engaging campaigns, I strive to elevate brands while driving meaningful business outcomes.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

English

Fluent

French

Fluent

Work Experience

Senior Brand Marketing Manager at Acorns

August 1, 2021 - March 1, 2022

Responsible for creating a pipeline of highly effective ad creatives for brand & acquisition (in-house and UGC in partnership with content creators/influencers). Implemented a marketing calendar mapping marketing programs, brand campaigns, and new product launches across Brand, Growth, CRM, Social & PR.

Senior Brand & Consumer Insights Manager at A Place for Mom

June 1, 2020 - July 1, 2021

Led the development of a new 360 campaign in partnership with external agency; owned brand research initiatives to capture actionable insights to help marketing campaigns & creative development (brand tracker, ad testing, interviews and surveys). Relaunched the brand visual identity to modernize the brand and ensure consistency across touchpoints.

Marketing Manager at Revel Transit

July 1, 2019 - March 1, 2020

Managed performance marketing initiatives to drive awareness, user acquisition and engagement; created a brand book to define positioning, tone of voice and values; collaborated with community events and major industry events.

Senior Global Brand Manager at Revlon

February 1, 2017 - December 1, 2018

Developed global brand plans and innovation roadmap to drive growth; managed development of new ad campaigns and end-to-end execution for Mitchum and SinfulColors in key markets.

Global Associate Brand Manager, Laundry at Unilever

March 1, 2013 - September 1, 2016

Led cross-functional teams to develop and launch premium sensory detergent range; drove multiple large-scale innovation projects and improved brand margins.

Senior Brand Marketing Manager at Globaledit

August 1, 2022 - December 1, 2023

Developed organic social strategy and content; defined KPIs; led the brand relaunch across multiple touchpoints; created sales enablement tools to improve conversion and pipeline.

Senior Brand Marketing Manager at Flexe

July 1, 2024 - September 1, 2025

Drove demand and lead generation campaigns via LinkedIn; led podcast and video podcast launches; organized webinars with industry partners to boost brand awareness and thought leadership.