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I am a growth-focused marketing leader with 30+ years of experience building demand generation engines, scaling SaaS, and driving measurable pipeline and revenue growth. I specialize in full-funnel demand generation, customer storytelling, lifecycle automation, and data-driven optimization. I’ve built marketing functions from the ground up and partner closely with Sales, Product, and Customer Success to accelerate revenue. I’ve marketed to accounting, consulting, and other professional services firms, F1000 companies, mid-market SaaS, and other back-office buyers. I’ve led marketing at firms ranging from startups to global consultancies, delivering multi-channel demand programs, product marketing, and go-to-market strategy that align with business goals and revenue outcomes.…I am a growth-focused marketing leader with 30+ years of experience building demand generation engines, scaling SaaS, and driving measurable pipeline and revenue growth. I specialize in full-funnel demand generation, customer storytelling, lifecycle automation, and data-driven optimization. I’ve built marketing functions from the ground up and partner closely with Sales, Product, and Customer Success to accelerate revenue. I’ve marketed to accounting, consulting, and other professional services firms, F1000 companies, mid-market SaaS, and other back-office buyers. I’ve led marketing at firms ranging from startups to global consultancies, delivering multi-channel demand programs, product marketing, and go-to-market strategy that align with business goals and revenue outcomes.

Angela Goldberg

Content Creator, Content Strategist, ABM Marketer, +7

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I am a growth-focused marketing leader with 30+ years of experience building demand generation engines, scaling SaaS, and driving measurable pipeline and revenue growth. I specialize in full-funnel demand generation, customer storytelling, lifecycle automation, and data-driven optimization. I’ve built marketing functions from the ground up and partner closely with Sales, Product, and Customer Success to accelerate revenue. I’ve marketed to accounting, consulting, and other professional services firms, F1000 companies, mid-market SaaS, and other back-office buyers. I’ve led marketing at firms ranging from startups to global consultancies, delivering multi-channel demand programs, product marketing, and go-to-market strategy that align with business goals and revenue outcomes.…I am a growth-focused marketing leader with 30+ years of experience building demand generation engines, scaling SaaS, and driving measurable pipeline and revenue growth. I specialize in full-funnel demand generation, customer storytelling, lifecycle automation, and data-driven optimization. I’ve built marketing functions from the ground up and partner closely with Sales, Product, and Customer Success to accelerate revenue. I’ve marketed to accounting, consulting, and other professional services firms, F1000 companies, mid-market SaaS, and other back-office buyers. I’ve led marketing at firms ranging from startups to global consultancies, delivering multi-channel demand programs, product marketing, and go-to-market strategy that align with business goals and revenue outcomes.

Available to hire

I am a growth-focused marketing leader with 30+ years of experience building demand generation engines, scaling SaaS, and driving measurable pipeline and revenue growth. I specialize in full-funnel demand generation, customer storytelling, lifecycle automation, and data-driven optimization. I’ve built marketing functions from the ground up and partner closely with Sales, Product, and Customer Success to accelerate revenue. I’ve marketed to accounting, consulting, and other professional services firms, F1000 companies, mid-market SaaS, and other back-office buyers.

I’ve led marketing at firms ranging from startups to global consultancies, delivering multi-channel demand programs, product marketing, and go-to-market strategy that align with business goals and revenue outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Founder & Principal Consultant at SaaSy Marketing, LLC

January 1, 2024 - Present

Designed and executed growth marketing programs for early-stage B2B SaaS and services companies, increasing pipeline to 3.5x across clients and marketing-sourced revenue by a minimum of 300% year over year. Built multi-channel demand strategies (content, paid, email, partnerships) that improved MQL-to-SQL conversion rates by 20–35%. Led website and messaging optimization projects that increased landing page conversion rates by 25–40%. Advised founders on GTM investments, sharpening ICP targeting and channel focus to reduce cost per qualified lead by 30%+.

Head of Corporate Marketing at Fieldguide

January 1, 2022 - January 1, 2024

Owned corporate and growth marketing strategy for a high-growth SaaS company serving accounting, audit, and advisory firms. Built and scaled demand generation driving 500%+ YoY growth in marketing-sourced pipeline and 3–4x total pipeline. Partnered with Sales to improve lead-to-opportunity conversion by ~25% through tighter ICP definition and enhanced nurture programs. Led product marketing initiatives increasing demo-request conversions by 30% after messaging and website improvements. Established marketing KPIs, dashboards, and attribution models to align performance with revenue outcomes.

Vice President of Marketing at AIIR Executive Coaching, LLC

January 1, 2020 - January 1, 2022

Built professional marketing organization and a comprehensive digital growth engine. Increased marketing-sourced revenue from 4% to 50% of total revenue. Created high-quality thought leadership to position the company as a leader. Created nurture campaigns and segmented lifecycle workflows. Developed performance dashboards and KPI tracking.

Vice President of Marketing at SmartPM Technologies

January 1, 2019 - January 1, 2020

Led growth marketing and demand engine buildout from scratch. Exceeded MQL, SQL, and revenue targets year over year; doubled revenue quarter over quarter. Implemented HubSpot–Salesforce integration and full-funnel attribution tracking. Built persona-based nurture campaigns. Launched paid social and PPC campaigns, optimized to CPL, CTR, and conversion metrics. Created content ecosystem (webinars, eBooks, ROI calculators, customer testimonials).

Director of Marketing, Professional Services at Deltek, Inc.

January 1, 2015 - January 1, 2018

Led growth marketing for ERP solution serving professional services firms. Helped double revenue from $10M to $20M. Built ABM strategy targeting top 100 accounts. Executed multi-channel demand waterfall. Managed Salesforce and Eloqua marketing automation. Trained sales teams and built enablement programs.

Chief Marketing Officer at I.B.I.S., Inc.

January 1, 2013 - January 1, 2015

Doubled pipeline revenue to 3x through funnel optimization. Launched a new website integrated with CRM and automation. Built conversion optimization workflows across the buyer journey. Developed editorial calendar and content engine. Built and managed the marketing team.

Global Marketing Director at Boston Consulting Group (BCG)

January 1, 2011 - January 1, 2013

Built data-driven marketing strategy for Global Technology Practice. Led account-based marketing initiatives. L aunched 'Digital Economy' initiative resulting in 7,000+ business press mentions. Increased practice revenue by 150%.

Southeast Marketing Manager at PwC

January 1, 2009 - January 1, 2011

Increased revenue from current clients by 200%. Led client persona mapping and account-level targeting. Improved CRM adoption and sales–marketing alignment. Increased press coverage to an all-time high for PwC Southeast.

Director of Marketing at Courtroom Connect

January 1, 2002 - January 1, 2009

Built marketing function and team from scratch in the legal technology space. Established the company as a thought leader and category leader. Developed CRM and demand generation infrastructure. Led company to a successful acquisition.

Senior Product Marketing Manager at Narus | NetObjects | Savi

January 1, 1999 - January 1, 2001

Led product marketing strategy across multiple tech categories. Managed product launches and positioning during high-growth phases.

Product Marketing Manager at Informix Software

January 1, 1995 - January 1, 1998

Led, managed, and executed global product marketing strategy, plan and execution. Developed and managed sophisticated partner ecosystem and partner marketing programs. Led large product marketing team for flagship product, Universal Server.