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Hi there! I’m a Performance Marketing Specialist with 5 years of hands-on experience running paid campaigns across Google Ads and Meta Ads to drive lead generation and online sales. I plan, execute, and optimize campaigns to hit KPI, ROAS, and ROI targets, while maintaining strong budget management and precise audience targeting. I translate complex marketing metrics into actionable recommendations for stakeholders, and I’m proficient with GA4, Google Tag Manager, pixel implementation, and Looker Studio dashboards to measure results. Based in Ireland with prior experience in India, I enjoy collaborating with design and content teams to craft compelling messaging and continuously improve performance through data-driven insights.…Hi there! I’m a Performance Marketing Specialist with 5 years of hands-on experience running paid campaigns across Google Ads and Meta Ads to drive lead generation and online sales. I plan, execute, and optimize campaigns to hit KPI, ROAS, and ROI targets, while maintaining strong budget management and precise audience targeting. I translate complex marketing metrics into actionable recommendations for stakeholders, and I’m proficient with GA4, Google Tag Manager, pixel implementation, and Looker Studio dashboards to measure results. Based in Ireland with prior experience in India, I enjoy collaborating with design and content teams to craft compelling messaging and continuously improve performance through data-driven insights.

user1520412

Performance Marketer, Digital Marketer, Growth Marketer, +2

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Hi there! I’m a Performance Marketing Specialist with 5 years of hands-on experience running paid campaigns across Google Ads and Meta Ads to drive lead generation and online sales. I plan, execute, and optimize campaigns to hit KPI, ROAS, and ROI targets, while maintaining strong budget management and precise audience targeting. I translate complex marketing metrics into actionable recommendations for stakeholders, and I’m proficient with GA4, Google Tag Manager, pixel implementation, and Looker Studio dashboards to measure results. Based in Ireland with prior experience in India, I enjoy collaborating with design and content teams to craft compelling messaging and continuously improve performance through data-driven insights.…Hi there! I’m a Performance Marketing Specialist with 5 years of hands-on experience running paid campaigns across Google Ads and Meta Ads to drive lead generation and online sales. I plan, execute, and optimize campaigns to hit KPI, ROAS, and ROI targets, while maintaining strong budget management and precise audience targeting. I translate complex marketing metrics into actionable recommendations for stakeholders, and I’m proficient with GA4, Google Tag Manager, pixel implementation, and Looker Studio dashboards to measure results. Based in Ireland with prior experience in India, I enjoy collaborating with design and content teams to craft compelling messaging and continuously improve performance through data-driven insights.

Available to hire

Hi there! I’m a Performance Marketing Specialist with 5 years of hands-on experience running paid campaigns across Google Ads and Meta Ads to drive lead generation and online sales. I plan, execute, and optimize campaigns to hit KPI, ROAS, and ROI targets, while maintaining strong budget management and precise audience targeting.

I translate complex marketing metrics into actionable recommendations for stakeholders, and I’m proficient with GA4, Google Tag Manager, pixel implementation, and Looker Studio dashboards to measure results. Based in Ireland with prior experience in India, I enjoy collaborating with design and content teams to craft compelling messaging and continuously improve performance through data-driven insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Specialist at GKingdom Moonlight Enterprises

January 1, 2024 - December 31, 2025

Managed paid campaigns across Google Ads and Meta Ads (Search, PMAX, retargeting, and paid social) to support lead generation and online sales. Set up and checked conversion tracking using GA4, Google Tag Manager, and Meta Pixel. Worked with design/content teams to test creatives and product messaging, improving ad engagement during key sales periods. Reduced cost per purchase by 12% through weekly bid adjustments, budget pacing, and audience exclusions. Prepared weekly and monthly performance reports, explaining spend, conversions, CPA changes, and outlining next actions.

Digital Marketing Specialist at BrightHead IT

April 1, 2022 - January 31, 2024

Managed end-to-end communications for campaigns (social, email, website updates) to align PR messaging with marketing goals. Built regular performance reports in GA4 and Looker Studio, tracking ROAS, CPA, AOV, and new vs returning customers. Improved CPA by 15% over 12 weeks by tightening keyword targeting, pausing weak ads, and adjusting bids based on weekly results. Collaborated with ecommerce and web teams to improve tracking quality, product feeds, and landing-page alignment. Increased conversion rate by 10% by improving landing-page alignment, testing ad variations, and refining retargeting audiences.

Brand Transformation Specialist at Chandigarh University

November 1, 2020 - March 31, 2022

Developed and delivered brand campaigns across digital, social, email, events, and campus channels to improve awareness and student enquiry engagement. Managed social media publishing and community engagement, maintaining consistent brand tone and responding to student and prospect queries on social media. Coordinated employer-brand and campus outreach initiatives, including partnerships with colleges, student groups, and external stakeholders, to strengthen brand visibility. Supported brand identity by maintaining consistency across digital and offline materials (ads, brochures, signage, presentations). Managed marketing assets and updates across key platforms, helping teams keep campaign information accurate and up to date.