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I am an experienced communications, PR and media relations professional with a passion for travel, tourism, hospitality, arts, culture and national media. I lead strategic campaigns that strengthen brands, generate influential coverage and build lasting relationships with clients, stakeholders, partners and journalists. As a 2025 TravMedia PR of the Year finalist and an industry peer judge for the Scottish Hotel Awards, I bring commercial awareness, creativity and a strong commitment to delivering outstanding results.…I am an experienced communications, PR and media relations professional with a passion for travel, tourism, hospitality, arts, culture and national media. I lead strategic campaigns that strengthen brands, generate influential coverage and build lasting relationships with clients, stakeholders, partners and journalists. As a 2025 TravMedia PR of the Year finalist and an industry peer judge for the Scottish Hotel Awards, I bring commercial awareness, creativity and a strong commitment to delivering outstanding results.

Deborah Welsh

PR Freelancer, Writer, Marketing Strategist, +4

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I am an experienced communications, PR and media relations professional with a passion for travel, tourism, hospitality, arts, culture and national media. I lead strategic campaigns that strengthen brands, generate influential coverage and build lasting relationships with clients, stakeholders, partners and journalists. As a 2025 TravMedia PR of the Year finalist and an industry peer judge for the Scottish Hotel Awards, I bring commercial awareness, creativity and a strong commitment to delivering outstanding results.…I am an experienced communications, PR and media relations professional with a passion for travel, tourism, hospitality, arts, culture and national media. I lead strategic campaigns that strengthen brands, generate influential coverage and build lasting relationships with clients, stakeholders, partners and journalists. As a 2025 TravMedia PR of the Year finalist and an industry peer judge for the Scottish Hotel Awards, I bring commercial awareness, creativity and a strong commitment to delivering outstanding results.

Available to hire

I am an experienced communications, PR and media relations professional with a passion for travel, tourism, hospitality, arts, culture and national media. I lead strategic campaigns that strengthen brands, generate influential coverage and build lasting relationships with clients, stakeholders, partners and journalists. As a 2025 TravMedia PR of the Year finalist and an industry peer judge for the Scottish Hotel Awards, I bring commercial awareness, creativity and a strong commitment to delivering outstanding results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

PR Account Director – Travel, Tourism and Hospitality at AM+A Marketing & Media Relations

August 1, 2022 - January 1, 2026

Destination marketing and PR strategy for tourism boards and hospitality brands; generated top-tier national and international editorial across print, digital and broadcast; built and maintained excellent relationships with top journalists; delivered impactful campaigns and engaging press stories; press release writing and distribution.

Freelance Writer and Publicist at Deborah Welsh Commercial Media

March 1, 2014 - August 1, 2022

Proprietor of my own PR business, providing exceptional PR support with a focus on the arts, entertainment, and lifestyle. My work generated significant media coverage, boosting ticket sales and often resulting in sold-out concerts and events. I also served as chief content writer for Tripsology and contributed as a regular casual reporter and sub-editor for Johnston Press, including a weekly lifestyle column.

Promotions Manager across all Scottish titles in the Johnston Press stable at The Scotsman Publications/Johnston Press

September 1, 2007 - December 1, 2013

Created and managed in-print and online promotions to increase newspaper sales and reader engagement. Achievements include the Marketing Star Award for Promotional Excellence (The Marketing Society of Scotland) and Best Use of Digital (Johnston Press Awards).

Various roles at News International Newspapers (The Scottish Sun)

June 1, 1989 - July 1, 2007

Gained broad experience across the business in a range of positions at one of the UK’s largest media organisations. Recognised with a long service award for loyal service.