Deborah Welsh
I am an experienced communications, PR and media relations professional with a passion for travel, tourism, hospitality, arts, culture and national media.
About
I am an experienced communications, PR and media relations professional with a passion for travel, tourism, hospitality, arts, culture and national media. I lead strategic campaigns that strengthen brands, generate influential coverage and build lasting relationships with clients, stakeholders, partners and journalists. As a 2025 TravMedia PR of the Year finalist and an industry peer judge for the Scottish Hotel Awards, I bring commercial awareness, creativity and a strong commitment to delivering outstanding results.
- 36 years' experience
- Joined February 2026
Skills· 8
Languages
- EnglishFluent
Industry experience
- Travel & Hospitality
- Media & Entertainment
- Professional Services
- Real Estate & Construction
Work experience· 4 roles
Destination marketing and PR strategy for tourism boards and hospitality brands; generated top-tier national and international editorial across print, digital and broadcast; built and maintained excellent relationships with top journalists; delivered impactful campaigns and engaging press stories; press release writing and distribution.
Proprietor of my own PR business, providing exceptional PR support with a focus on the arts, entertainment, and lifestyle. My work generated significant media coverage, boosting ticket sales and often resulting in sold-out concerts and events. I also served as chief content writer for Tripsology and contributed as a regular casual reporter and sub-editor for Johnston Press, including a weekly lifestyle column.
Created and managed in-print and online promotions to increase newspaper sales and reader engagement. Achievements include the Marketing Star Award for Promotional Excellence (The Marketing Society of Scotland) and Best Use of Digital (Johnston Press Awards).
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