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Hi there, I’m TAN YONG HONG, a performance-driven digital marketer with 2+ years of experience across Web3, B2B SaaS, and short-form media. I specialize in audience-specific positioning, retention-focused content strategy, and platform-native storytelling, translating brand narratives into measurable reach. I’m data-informed by nature, using retention metrics to iterate hooks, pacing, and copy at speed. I thrive in fast-paced environments and love turning analytics into creative, conversion-driven content that resonates with audiences.…Hi there, I’m TAN YONG HONG, a performance-driven digital marketer with 2+ years of experience across Web3, B2B SaaS, and short-form media. I specialize in audience-specific positioning, retention-focused content strategy, and platform-native storytelling, translating brand narratives into measurable reach. I’m data-informed by nature, using retention metrics to iterate hooks, pacing, and copy at speed. I thrive in fast-paced environments and love turning analytics into creative, conversion-driven content that resonates with audiences.

TAN YONG HONG

Digital Marketer, Content Strategist, Content Creator, +2

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Hi there, I’m TAN YONG HONG, a performance-driven digital marketer with 2+ years of experience across Web3, B2B SaaS, and short-form media. I specialize in audience-specific positioning, retention-focused content strategy, and platform-native storytelling, translating brand narratives into measurable reach. I’m data-informed by nature, using retention metrics to iterate hooks, pacing, and copy at speed. I thrive in fast-paced environments and love turning analytics into creative, conversion-driven content that resonates with audiences.…Hi there, I’m TAN YONG HONG, a performance-driven digital marketer with 2+ years of experience across Web3, B2B SaaS, and short-form media. I specialize in audience-specific positioning, retention-focused content strategy, and platform-native storytelling, translating brand narratives into measurable reach. I’m data-informed by nature, using retention metrics to iterate hooks, pacing, and copy at speed. I thrive in fast-paced environments and love turning analytics into creative, conversion-driven content that resonates with audiences.

Available to hire

Hi there, I’m TAN YONG HONG, a performance-driven digital marketer with 2+ years of experience across Web3, B2B SaaS, and short-form media. I specialize in audience-specific positioning, retention-focused content strategy, and platform-native storytelling, translating brand narratives into measurable reach.

I’m data-informed by nature, using retention metrics to iterate hooks, pacing, and copy at speed. I thrive in fast-paced environments and love turning analytics into creative, conversion-driven content that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Japanese

Beginner

Work Experience

Freelance Content Strategist at TunaiPro / JulyTech

January 1, 2026 - February 1, 2026

Developed short-form content strategies for a B2B SaaS brand targeting salon owners, beauticians, and nail technicians across IG, Facebook, and XiaoHongShu. Translated pain points into conversion-focused scripts and captions using PAS, AIDA, FAB, and BAB frameworks. Executed full content workflows under tight timelines: research → scripting → creative direction → final copy.

Freelance Content Creator at Pineapple Media

April 1, 2025 - Present

Produced 22 short-form videos totalling ~60k views; top video reached 24.4k views. Analyzed viewer retention and reach data to guide edits and improve content performance across the series.

Digital Marketing Executive at Giants Protocol

October 1, 2024 - January 1, 2025

Achieved 1M+ impressions across X and Discord within 3 months through content cadence and community campaigns. Hosted 'Bitcoin & Beyond' X Spaces with 2k–4k listeners per session, building thought-leadership positioning. Grew niche Twitter account from 0 → 5k followers in 1 month through audience-specific content strategy. Ran monthly Discord events and engagement campaigns to maintain community retention.

Digital Marketer at Chasm Network

October 1, 2024 - April 1, 2025

Managed 3 campaigns end-to-end (TGE, Product Update, Migrate to Virtuals) with 600k+ impressions at peak launch month. Produced social calendars, post copy, and AI-generated visual assets (CIVIT AI) aligned to campaign themes. Adapted messaging tone and cadence across campaign phases to maintain audience engagement post-launch.