Based in Tauranga, New Zealand, I am a copywriter, content strategist, and project manager with more than 20 years’ experience across journalism, communications, advisory, creative studio management, website development, and content creation. I’ve been freelancing since 2013, with a focus on crafting clear, effective copy and helping businesses find the right words for who they are, what they offer, and who they do it for. Travel has always been a driver of creativity and perspective, shaping my interest in travel and lifestyle writing alongside commercial work. There’s real enjoyment in telling stories about places, people, and experiences. I’m often on the road and work remotely from wherever the laptop opens. The work I’ve done over the years includes website copy, white papers and reports, long-form articles, short-form copy, words for ad campaigns or other creative, brand messaging, and content strategy. I’m equally comfortable shaping the big-picture narrative as refining the finer details. Strong strategy and project management capability means I can lead website and marketing projects from initial concept through to launch and I can align teams, manage budgets and timelines, and keep messaging consistent. I work with clients in New Zealand, Australia, the Netherlands, and the UK, and often collaborate with established design studios, digital agencies, and PR teams. I enjoy working across the time zones and deliver high-quality work efficiently. I’m best at turning complex ideas into clear, easy to read content and making the process straightforward and collaborative.…Based in Tauranga, New Zealand, I am a copywriter, content strategist, and project manager with more than 20 years’ experience across journalism, communications, advisory, creative studio management, website development, and content creation. I’ve been freelancing since 2013, with a focus on crafting clear, effective copy and helping businesses find the right words for who they are, what they offer, and who they do it for. Travel has always been a driver of creativity and perspective, shaping my interest in travel and lifestyle writing alongside commercial work. There’s real enjoyment in telling stories about places, people, and experiences. I’m often on the road and work remotely from wherever the laptop opens. The work I’ve done over the years includes website copy, white papers and reports, long-form articles, short-form copy, words for ad campaigns or other creative, brand messaging, and content strategy. I’m equally comfortable shaping the big-picture narrative as refining the finer details. Strong strategy and project management capability means I can lead website and marketing projects from initial concept through to launch and I can align teams, manage budgets and timelines, and keep messaging consistent. I work with clients in New Zealand, Australia, the Netherlands, and the UK, and often collaborate with established design studios, digital agencies, and PR teams. I enjoy working across the time zones and deliver high-quality work efficiently. I’m best at turning complex ideas into clear, easy to read content and making the process straightforward and collaborative.WWWW…