Hi, I’m Thibaut Le Maire, a digital growth and marketing expert with 15+ years of experience, working across agencies and startups/SMEs in B2C and B2B with an international dimension. I thrive on scaling digital marketing to drive growth in target markets (Switzerland, Europe, worldwide) and I bring an entrepreneurial spirit, startup growth mindset, and company creation energy. I’m hands-on with GA4, Google Ads, GTM, Looker Studio and CRO, with leadership experience (team of five specialists) and a track record of delivering strong results (€500m in sales, margin improvements). I help teams tackle performance, content, and partnerships to accelerate growth across diverse markets and channels.

Thibaut Lemaire

Hi, I’m Thibaut Le Maire, a digital growth and marketing expert with 15+ years of experience, working across agencies and startups/SMEs in B2C and B2B with an international dimension. I thrive on scaling digital marketing to drive growth in target markets (Switzerland, Europe, worldwide) and I bring an entrepreneurial spirit, startup growth mindset, and company creation energy. I’m hands-on with GA4, Google Ads, GTM, Looker Studio and CRO, with leadership experience (team of five specialists) and a track record of delivering strong results (€500m in sales, margin improvements). I help teams tackle performance, content, and partnerships to accelerate growth across diverse markets and channels.

Available to hire

Hi, I’m Thibaut Le Maire, a digital growth and marketing expert with 15+ years of experience, working across agencies and startups/SMEs in B2C and B2B with an international dimension. I thrive on scaling digital marketing to drive growth in target markets (Switzerland, Europe, worldwide) and I bring an entrepreneurial spirit, startup growth mindset, and company creation energy.

I’m hands-on with GA4, Google Ads, GTM, Looker Studio and CRO, with leadership experience (team of five specialists) and a track record of delivering strong results (€500m in sales, margin improvements). I help teams tackle performance, content, and partnerships to accelerate growth across diverse markets and channels.

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Language

English
Advanced
Spanish; Castilian
Advanced
French
Fluent

Work Experience

Founder & Digital Expert at StrongBrain
July 1, 2023 - Present
Digital Strategy Consulting and Performance Marketing (GAFAM). Customers: WEF, OneDoc, AJ Movement, ALPEO R, ZigZag.Z, JunglePop.
Head of Digital Marketing at Gold Avenue
April 1, 2019 - June 30, 2023
E-commerce website for direct sales of precious metals; B2C branch of the MKS Pamp Group. Responsibilities included marketing strategy (target: ~€1B sales), team management (5 specialists), traffic acquisition (SEA & SEO), affiliate, content, budget management and conversion rate optimization. Results: 17k customers; €500m in sales; margin growth from 2% to 4.5%; voted best precious metals e-commerce site in Switzerland.
Head of Digital Marketing at FirstPoint
January 1, 2018 - February 28, 2019
In charge of the agency's key clients, certified Google Partner Premier. Head of Marketing, 1 M CHF/year media budget under management. Distinction: 3rd out of 25 in the Google Zurich Agency-Sprint (1st CH - FR).
Head of Digital at NEW ART DAY
April 1, 2016 - January 31, 2018
Responsible for creating the new website, a marketplace for artists and collectors. Brief creation, competition between agencies.
Director at Gardeners
April 1, 2014 - March 31, 2016
Responsible for the Swiss subsidiary of the Annecy-based agency. Biz dev, agency pitch, consulting, creation of digital strategies and recommendations. Clients: 5àSec International, ACAPS (NGO), PALEXPO, ICRC (Red Cross).
Business Developer at Agence Virtuelle
August 1, 2012 - September 30, 2013
Responses to RFP (PPC/ Organic) for key accounts. Organization of digital-themed events, both at the agency and at key events in Geneva (eCom, Crea Digital Day).
Traffic Acquisition Manager at Suisse
September 1, 2010 - December 31, 2011
Build and manage a portfolio of clients, offering Digital Marketing services (Search & Web marketing). Provide recommendations to clients and ensure operational implementations. Clients: Ricardo, My Private Boutique, ASYA (+42 CRO), DIXI, Loisirs.ch, Autobritt.
Founder & Head of Digital at ISTANY
September 1, 2008 - August 31, 2010
ISTANY startup, innovative digital platform for photographers. From zero to 400 photographers; roll-out of organic, paid and social media levers. B2C and B2B clients: Shiseido Switzerland, Savoie-Mont-Blanc, Ax-Properties.
Agency Virtuelle/Business Developer at Agence Virtuelle
August 1, 2012 - September 30, 2013
Responses to RFPs (PPC/Organic) for key accounts. Organization of digital-themed events at the agency and at major Geneva events.
Traffic Acquisition Manager at SwissSEO
September 1, 2010 - December 31, 2011
Build and manage a portfolio of clients, offering Digital Marketing services (Search & Web marketing). Provide recommendations and ensure operational implementations.

Education

Master (M2) in Marketing at OMNES Business School
September 1, 2006 - August 31, 2009
DUT GEA at Annecy – Corporate & Administration
September 1, 2003 - June 30, 2005
BAC S at Saint-Michel Private High School
January 11, 2030 - June 1, 2003
Digital & Visual Communication at Les Bressis, Annecy
September 1, 2005 - June 30, 2006
Master (M2) in Marketing at OMNES Business School
September 1, 2006 - August 31, 2009
DUT GEA (Gestion des Entreprises et des Administrations) at Annecy
September 1, 2003 - June 30, 2005
BAC S (Baccalauréat Scientifique) at Saint-Michel Private High School
January 11, 2030 - January 1, 2003

Qualifications

PMP n°2016779
January 11, 2030 - February 24, 2026
MBA equivalent
January 11, 2030 - February 24, 2026
Google Ads Certification
January 11, 2030 - February 24, 2026
Google Analytics 4 Certification
January 11, 2030 - February 24, 2026
Google Tag Manager Certification
January 11, 2030 - February 24, 2026
PMP Certification (PMP n°2016779) – MBA equivalent
January 11, 2030 - February 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education