Available to hire
I write for brands big and small, helping them with digital content creation, product copy, video scripts, UX writing and content design (plus a few other things too). I often work on global content creation and large-scale content projects and have particular experience in consumer technology, finance and fintech.
Experience Level
Language
English
Fluent
Portuguese
Intermediate
Work Experience
Head of Copy & Creative Team at Hugo & Cat (IPG)
May 1, 2011 - April 1, 2020Head of Copy & Creative Team. Managed a team of 4-8 copywriters; oversaw all elements of content production across multi-channel digital copy, videos and campaigns; responsible for team resourcing, day-to-day management and recruitment. Led content strategy, account development and business growth for clients including Sony, Tourism Ireland, Stanley Black & Decker, and Royal Mail. Developed brand guidelines, tone of voice documents and style guides; conducted content audits and usability reviews; implemented changes based on user research and analytics. Led content migration to a new global platform and trained agencies on Sony style and tone of voice.
Senior Writer at Metia
July 1, 2008 - May 1, 2011Lead writer on the Microsoft account, including web copy, posters and marketing communications; senior writer for Dell and Vodafone, responsible for case studies, video scripts and emails.
Reviews Editor at Little White Lies Magazine
January 1, 2004 - January 1, 2011Reviews Editor; co-founder of TCOLondon, which produces Little White Lies magazine and Huck magazine.
Copywriter at Clearconcepts
August 1, 2004 - June 1, 2008Copywriter working on briefing documents, articles and more for financial services, tech and consultancies.
Education
Qualifications
Industry Experience
Media & Entertainment, Healthcare, Professional Services, Non-Profit Organization, Software & Internet
Experience Level
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