Aarti Patil

Project: Enhancing Digital Presence through Digital Marketing. Developed and executed a B2B digital marketing strategy aligned with brand visibility and demand generation goals. Planned and implemented a structured content calendar, resulting in a 25% increase in average engagement rate. Managed LinkedIn marketing campaigns, increasing impressions from ~2,000 to ~10,000 and tripling unique visitors within three months. Created and edited product promotional videos and marketing creatives for digital platforms. Supported website management on WordPress, including homepage restructuring and content uploads. Executed email marketing campaigns using HubSpot for newsletters and new product launches.

Project: Enhancing Digital Presence through Digital Marketing. Developed and executed a B2B digital marketing strategy aligned with brand visibility and demand generation goals. Planned and implemented a structured content calendar, resulting in a 25% increase in average engagement rate. Managed LinkedIn marketing campaigns, increasing impressions from ~2,000 to ~10,000 and tripling unique visitors within three months. Created and edited product promotional videos and marketing creatives for digital platforms. Supported website management on WordPress, including homepage restructuring and content uploads. Executed email marketing campaigns using HubSpot for newsletters and new product launches.

Executed digital marketing initiatives to improve brand visibility and customer engagement across social media platforms. Managed content creation lifecycle, including ideation, design, approvals, scheduling, and publishing aligned with brand guidelines. Supported marketing campaign execution through coordination with vendors and external partners. Tracked engagement metrics and content performance to improve campaign effectiveness. Assisted in maintaining consistent brand communication across digital touchpoints.