Led design projects from discovery to implementation, driving growth to 350K monthly users and 8M monthly page views. Collaborated with PMs and engineers to define product requirements and align user needs with business goals. Facilitated cross-functional workshops, reducing project kick-off time by 30%. Established and scaled design systems to improve UI consistency across products. Conducted user interviews and usability tests to optimize key flows and reduce friction. Used product analytics to measure design impact and iterate based on data. Supported sales calls and presentations; led and mentored the design team and contributed to company strategy and roadmap.

UX/UI Designer at ERGO Technology & Services

September 1, 2019 - July 1, 2021

Designed a smart home security app and responsive UIs for health insurance web platforms, improving task success rates. Facilitated workshops and collaborated with POs, BAs, and engineers to define requirements and align user needs with business goals.

UX Designer & Web Specialist at Credit Suisse

August 1, 2017 - June 1, 2019

Led UX redesign of internal marketing and asset management platforms (1000+ pages), increasing engagement and tool usage by 50%. Delivered wireframes, prototypes, and final assets, enabling faster dev cycles and stakeholder alignment. Conducted internal UX workshops to elevate team knowledge of user-centered design.

UX/UI & Graphic Designer at KT-Studio

May 1, 2016 - July 1, 2017

Delivered complete responsive UX/UI design for a charity fund website; built site architectures, wireframes, and branding identities. Created 70+ marketing banners in 2 weeks for time-sensitive digital campaigns.

Website Editor & Content Manager at 1+1 Media

June 1, 2015 - August 1, 2016

Designed and maintained UI for websites with 100k+ monthly visits. Managed content publishing and layout updates, ensuring smooth UX and on-time delivery. Coordinated small-scale web redesigns and collaborated with cross-departmental teams.