I'm a digital marketer specialized in full-funnel media activations and marketing data analysis, with experience spanning both international media agencies and in-house brands. Outside of work, I’m passionate about music, cinema, sport and aviation.

Alessandro Fanchini

I'm a digital marketer specialized in full-funnel media activations and marketing data analysis, with experience spanning both international media agencies and in-house brands. Outside of work, I’m passionate about music, cinema, sport and aviation.

Available to hire

I’m a digital marketer specialized in full-funnel media activations and marketing data analysis, with experience spanning both international media agencies and in-house brands.

Outside of work, I’m passionate about music, cinema, sport and aviation.

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Language

English
Advanced
Italian
Fluent
French
Intermediate

Work Experience

Social Media & Insight Specialist at C.P. Company
January 1, 2024 - Present
Management of social and digital media channels - organic and paid - for "C.P. Company" and "Massimo Osti Studio", planning full-funnel campaigns and coordinating the execution across EMEA and APAC markets. Core Responsibilities: Own >$500k annual digital budget planning and allocation across EMEA markets, optimizing channel mix based on data insights; Develop performance dashboards to support strategic decision-making; Deliver consistent YoY engagement and ROI growth in paid social channels.
Capabilities Specialist at Zegna
January 1, 2023 - December 31, 2024
Planning, creation and management of communication and digital material for the global MTM retail community (EMEA, NORAM and APAC areas).
Strategy & Insight Specialist at Havas Media
January 1, 2021 - December 31, 2023
Quantitative and qualitative strategic analysis inform strategic media planning and campaign optimization.

Education

Master’s Degree in Economics & Management - Major in Media at Bocconi University
January 1, 2021 - February 24, 2026
Bachelor’s Degree in Economics & Management at Bocconi University
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services