I am Jayasree, a results-driven SEO Director with 15+ years of experience leading organic growth for global brands across the US, UK, UAE, and Canada. I specialize in AI Search, Generative Engine Optimization (GEO), and Intent-Based Marketing, aligning SEO with revenue and brand visibility in the evolving zero-click landscape. I have a proven track record of delivering 2x organic traffic growth, up to 80% increase in qualified leads, and maintaining 90%+ technical site health. I lead cross-functional teams, build scalable roadmaps, and develop AI-driven content strategies spanning technical audits, international and local SEO, and eCommerce optimization.

I am Jayasree, a results-driven SEO Director with 15+ years of experience leading organic growth for global brands across the US, UK, UAE, and Canada. I specialize in AI Search, Generative Engine Optimization (GEO), and Intent-Based Marketing, aligning SEO with revenue and brand visibility in the evolving zero-click landscape. I have a proven track record of delivering 2x organic traffic growth, up to 80% increase in qualified leads, and maintaining 90%+ technical site health. I lead cross-functional teams, build scalable roadmaps, and develop AI-driven content strategies spanning technical audits, international and local SEO, and eCommerce optimization.

Available to hire

I am Jayasree, a results-driven SEO Director with 15+ years of experience leading organic growth for global brands across the US, UK, UAE, and Canada. I specialize in AI Search, Generative Engine Optimization (GEO), and Intent-Based Marketing, aligning SEO with revenue and brand visibility in the evolving zero-click landscape.

I have a proven track record of delivering 2x organic traffic growth, up to 80% increase in qualified leads, and maintaining 90%+ technical site health. I lead cross-functional teams, build scalable roadmaps, and develop AI-driven content strategies spanning technical audits, international and local SEO, and eCommerce optimization.

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Skills

Experience Level

Expert

Language

English
Fluent
Tamil
Advanced
Hindi
Advanced
Telugu
Intermediate

Work Experience

SEO Director (Consultant) at Independent Consultant / Multiple International Client Accounts
January 1, 2023 - Present
Lead end-to-end SEO strategy across international client accounts, acting as a fractional SEO Director. Implemented Generative Engine Optimization (GEO) frameworks, increasing brand citations in AI Overviews by 40–45%. Rebuilt content ecosystems around search intent and Information Gain, delivering 2x organic traffic growth. Improved qualified lead volume by 60–80% through conversion-focused SEO strategies. Designed citable content structures (expert insights, structured data, authoritative resources) for AI search visibility. Conducted enterprise-level technical SEO audits for large eCommerce and service websites. Optimized multi-location Google Business Profiles, improving local rankings and inbound inquiries. Collaborated with developers, designers, and content teams to execute scalable SEO roadmaps.
SEO Manager at ProfitCommerce LLC
January 1, 2021 - January 1, 2023
Led SEO strategy for cryptocurrency, healthcare, and food industry websites, achieving 90%+ growth in organic traffic and conversions. Implemented EEAT-driven content frameworks for YMYL industries. Managed cross-functional teams of SEO specialists, writers, and developers. Developed NLP-based content strategies aligned with user intent and semantic search. Built custom GA4 tracking to measure assisted conversions and organic revenue impact. Executed authority-building backlink and digital PR campaigns.
SEO Lead at Search Com Technologies
January 1, 2019 - January 1, 2021
Increased organic lead generation by 80% through Local SEO and Google Business Profile optimization. Integrated SEO with UX improvements, reducing bounce rates by 25%. Managed multiple client projects and delivered performance reporting to stakeholders.
Senior SEO Analyst at Netmeds Marketplace Ltd
January 1, 2011 - January 1, 2019
Managed SEO for a large-scale healthcare eCommerce platform, doubling organic traffic within 6 months. Led mobile SEO and App Store Optimization (ASO) initiatives, increasing app installs by 40%. Improved site architecture, internal linking, and category structure for scalable growth.
SEO Director (Consultant)
January 1, 2023 - Present
Led end-to-end SEO strategy across multiple international client accounts; implemented Generative Engine Optimization (GEO) frameworks increasing brand citations in AI Overviews by 40–45%; rebuilt content ecosystems around search intent and Information Gain, delivering 2x organic traffic growth; improved qualified lead volume by 60–80% through conversion-focused SEO; designed citable content structures for AI search visibility; conducted enterprise-level technical SEO audits for large eCommerce and service websites; optimized multi-location Google Business Profiles; collaborated with developers, designers, and content teams to execute scalable SEO roadmaps.

Education

MBA (Finance & Marketing) at P.S.G.R Krishnammal College for Women
January 11, 2030 - February 24, 2026
B.Com at CMS College of Science & Commerce
January 11, 2030 - February 24, 2026
MBA (Finance & Marketing) at P.S.G.R Krishnammal College for Women
January 11, 2030 - February 28, 2026
B.Com at CMS College of Science & Commerce
January 11, 2030 - February 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Retail, Financial Services, Professional Services