JAYASREE D
I am a results-driven Senior SEO Manager with 15+ years of experience leading organic growth across global markets including the US, UK, UAE, and Canada.
About
I am a results-driven Senior SEO Manager with 15+ years of experience leading organic growth across global markets including the US, UK, UAE, and Canada. I specialize in transforming traditional SEO strategies into AI Search, Generative Engine Optimization (GEO), and Intent-Based Marketing frameworks aligned with today’s AI-driven and zero-click search ecosystem.
I excel at building and steering cross-functional teams, aligning search initiatives with core revenue goals, customer acquisition, and long-term brand equity. I turn data into actionable strategies that grow organic traffic, improve conversion, and strengthen technical health across enterprise platforms.
- 15 years' experience
- Joined February 2026
Skills· 19
Languages
- EnglishFluent
- TamilFluent
- HindiAdvanced
- TeluguIntermediate
Industry experience
- Healthcare
- Software & Internet
- Retail
- Financial Services
- Professional Services
- Travel & Hospitality
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Work experience· 6 roles
Led organic growth strategies for international immigration portfolios targeting competitive Canadian and global markets; implemented AI Search visibility frameworks across Google AI Overviews and major LLMs; rebuilt enterprise content ecosystems around search intent and Information Gain principles; drove 2x organic traffic growth; scaled bottom-of-funnel keyword mapping to 60-80% higher qualified leads; designed E-E-A-T architectures and managed technical SEO audits across CMS platforms; enhanced regional rankings with multi-location Google Business Profile strategies.
Led end-to-end SEO strategy across multiple international client accounts; implemented Generative Engine Optimization (GEO) frameworks increasing brand citations in AI Overviews by 40–45%; rebuilt content ecosystems around search intent and Information Gain, delivering 2x organic traffic growth; improved qualified lead volume by 60–80% through conversion-focused SEO; designed citable content structures for AI search visibility; conducted enterprise-level technical SEO audits for large eCommerce and service websites; optimized multi-location Google Business Profiles; collaborated with developers, designers, and content teams to execute scalable SEO roadmaps.
Lead end-to-end SEO strategy across international client accounts, acting as a fractional SEO Director. Implemented Generative Engine Optimization (GEO) frameworks, increasing brand citations in AI Overviews by 40–45%. Rebuilt content ecosystems around search intent and Information Gain, delivering 2x organic traffic growth. Improved qualified lead volume by 60–80% through conversion-focused SEO strategies. Designed citable content structures (expert insights, structured data, authoritative resources) for AI search visibility. Conducted enterprise-level technical SEO audits for large eCommerce and service websites. Optimized multi-location Google Business Profiles, improving local rankings and inbound inquiries. Collaborated with developers, designers, and content teams to execute scalable SEO roadmaps.
Education· 6
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