Feng Yuexuan
Hi, I’m Feng Yuexuan, a 22-year-old video producer from China, currently pursuing a Bachelor’s Degree in Television Directing (Multi-Media Production) at the Communication University of China.
About
Hi, I’m Feng Yuexuan, a 22-year-old video producer from China, currently pursuing a Bachelor’s Degree in Television Directing (Multi-Media Production) at the Communication University of China. I’m passionate about turning ideas into engaging stories, with a focus on character-driven narratives, campus life, and brand storytelling, supported by strong narrative design and scriptwriting.
I’ve led end-to-end production cycles—from client needs analysis and creative proposals to on-set coordination and post-production supervision. I’ve managed teams of up to 10, delivered 20+ projects, and written over 150,000 words of scripts. Recent work includes independent directing and videography for Huatu’s interview series, a TVC concept for Yoshinoya, and branded content strategy for SVV Musical and Guiyuan White Box Musical, all emphasizing emotional authenticity and clear audience impact.
- 2 years' experience
- Joined February 2026
Skills· 2
Languages
- ChineseFluent
Industry experience
- Media & Entertainment
- Professional Services
Work experience
Led end-to-end production from HR interviews to final cut; wrote 6 interview scripts (~20,000 words) and designed a dual-structure narrative combining core interviews with observational footage. Managed a 3-person crew across 4 cities, created daily shooting schedules, coordinated talent availability, and resolved last-minute location issues by securing alternatives within 2 hours. Final videos screened at Huatu’s annual meeting (500+ employees) and praised for emotional authenticity and team spirit.
Developed tailored promotional strategies for two musical brands based on audience research and competitor analysis. Created two comprehensive creative proposals outlining content structure and shot lists. Outcome: strengthened international resources positioning and artistic immersion identity, gaining stronger recognition within Beijing's children’s musical theater community.
Collaborated with Yoshinoya’s marketing team to define core messaging focused on the classic 'Gyudon' bowl and the brand concept 'A Bowl of Light'. Delivered two creative TVC concepts (e.g., 'Timely Meal' time-travel narrative). Contributed to PPM documentation, including location scouting (set construction vs. real-site renovation) and casting criteria (young professionals aged 25–30, craftsman pictured aged 50+).
Education
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