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I am a strategic marketing leader focused on revenue growth, enterprise positioning, and scalable go-to-market strategies for B2B and SaaS. I align marketing with executive priorities, build revenue-aligned teams, and drive measurable pipeline impact across multi-stakeholder sales cycles. My approach blends product marketing, performance marketing, and cross-functional leadership to deliver predictable, scalable outcomes. My track record includes 4x digital growth, $450K+ attributable pipeline in 12 months, and AI-powered product launches. I’ve led enterprise rebrands, demand generation, ABM, and national brand amplification reaching 85M+ households, while guiding executive alignment and intelligent budget ownership to maximize ROI.…I am a strategic marketing leader focused on revenue growth, enterprise positioning, and scalable go-to-market strategies for B2B and SaaS. I align marketing with executive priorities, build revenue-aligned teams, and drive measurable pipeline impact across multi-stakeholder sales cycles. My approach blends product marketing, performance marketing, and cross-functional leadership to deliver predictable, scalable outcomes. My track record includes 4x digital growth, $450K+ attributable pipeline in 12 months, and AI-powered product launches. I’ve led enterprise rebrands, demand generation, ABM, and national brand amplification reaching 85M+ households, while guiding executive alignment and intelligent budget ownership to maximize ROI.

Carter Spence

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I am a strategic marketing leader focused on revenue growth, enterprise positioning, and scalable go-to-market strategies for B2B and SaaS. I align marketing with executive priorities, build revenue-aligned teams, and drive measurable pipeline impact across multi-stakeholder sales cycles. My approach blends product marketing, performance marketing, and cross-functional leadership to deliver predictable, scalable outcomes. My track record includes 4x digital growth, $450K+ attributable pipeline in 12 months, and AI-powered product launches. I’ve led enterprise rebrands, demand generation, ABM, and national brand amplification reaching 85M+ households, while guiding executive alignment and intelligent budget ownership to maximize ROI.…I am a strategic marketing leader focused on revenue growth, enterprise positioning, and scalable go-to-market strategies for B2B and SaaS. I align marketing with executive priorities, build revenue-aligned teams, and drive measurable pipeline impact across multi-stakeholder sales cycles. My approach blends product marketing, performance marketing, and cross-functional leadership to deliver predictable, scalable outcomes. My track record includes 4x digital growth, $450K+ attributable pipeline in 12 months, and AI-powered product launches. I’ve led enterprise rebrands, demand generation, ABM, and national brand amplification reaching 85M+ households, while guiding executive alignment and intelligent budget ownership to maximize ROI.

Available to hire

I am a strategic marketing leader focused on revenue growth, enterprise positioning, and scalable go-to-market strategies for B2B and SaaS. I align marketing with executive priorities, build revenue-aligned teams, and drive measurable pipeline impact across multi-stakeholder sales cycles. My approach blends product marketing, performance marketing, and cross-functional leadership to deliver predictable, scalable outcomes.

My track record includes 4x digital growth, $450K+ attributable pipeline in 12 months, and AI-powered product launches. I’ve led enterprise rebrands, demand generation, ABM, and national brand amplification reaching 85M+ households, while guiding executive alignment and intelligent budget ownership to maximize ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Lead (Sole Marketing Owner) at Vocantas

January 1, 2025 - February 1, 2026

Architected full-funnel revenue marketing strategy driving 4x digital growth and $450K+ attributable pipeline within 12 months. Built and launched AI-powered Edie AI product from inception, defining ICP segmentation, positioning, pricing narrative, and enterprise GTM strategy across 6–9 month sales cycles. Developed multi-stakeholder messaging for operational, clinical, IT, and financial decision-makers. Executed performance marketing strategy achieving 2.7% LinkedIn CTR (4–5x industry benchmarks) and accelerated high-intent demo acquisition. Led enterprise rebrand and website transformation, modernizing positioning and optimizing SEO/SEM channels. Built executive newsletter platform to 1,700+ subscribers and launched recurring webinar engine averaging 100+ senior-level attendees per session. Secured national broadcast media exposure (Fox Business, CNN, MSNBC, CNBC) reaching 85M+ households. Directed national event strategy (10+ trade shows annually), negotiated vendor contracts, s

Marketing Manager at Techdinamics Integrations Inc.

March 1, 2023 - December 1, 2024

Led enterprise rebrand increasing brand recognition 32% and customer satisfaction 65%. Directed digital transformation strategy generating 200%+ website traffic growth and 60% UX improvement. Increased product revenue 35% through GTM refinement, pricing strategy support, and positioning optimization. Built LinkedIn demand engine achieving 1.14% CTR and 7% conversion rate. Established scalable content engine (24 annual webinars + podcast program). Managed $250K+ marketing budget and cross-functional creative and development teams. Directed national event strategy across 14+ conferences annually.

Product Marketing Manager at Clinician’s Choice Dental Products

June 1, 2021 - March 1, 2023

Led product positioning and lifecycle strategy across 116 SKUs in regulated markets. Directed corporate packaging rebrand (450 SKUs) improving market consistency and global compliance. Launched 4 new products achieving ~CAD $1M valuation each and 2% competitive share. Partnered cross-functionally with regulatory, operations, and sales leadership.

Marketing Intern at 3M Canada

May 1, 2019 - May 1, 2020

Supported national consumer campaigns for Post-It and Scotch brands. Managed private label portfolio (143 SKUs; $3M CAD valuation). Executed omnichannel retail activation strategy.

Product Marketing Manager at Clinician's Choice Dental Products

June 1, 2021 - March 1, 2023

Led product positioning and lifecycle strategy across 116 SKUs in regulated markets. Directed corporate packaging rebrand (450 SKUs) improving market consistency and global compliance. Launched 4 new products achieving 2% competitive share (~$1M CAD valuation each). Partnered cross-functionally with regulatory, operations, and sales leadership.