Josh Klassen

Managed and optimized Google Ads and Meta Ads campaigns across multiple client accounts; built campaign structures, audience segmentation, bidding strategies; conducted ongoing A/B testing across audiences, creative variations, and offers; performed daily optimizations and budget allocation based on performance data; built performance dashboards tracking ROAS, CAC, conversion rates, and pipeline contributions using GA4 and CRM analytics; designed and implemented GoHighLevel CRM systems for lead management and pipeline tracking; built automation connecting paid ads to CRM for seamless lead capture and nurture flows; created automated email sequences and lifecycle campaigns to improve lead qualification and sales handoff.

Managed and optimized Google Ads and Facebook Ads campaigns across multiple client accounts. Built campaign structures, audience segmentation, bidding strategies, and conducted ongoing A/B testing across audiences, creatives, and offers. Performed daily optimization and budget allocation based on performance data. Built dashboards tracking ROAS, CAC, conversion rates, and pipeline contributions using GA4 and CRM analytics. Implemented GoHighLevel CRM for lead management and automation connecting paid ads to CRM, including automated email sequences and lifecycle campaigns to improve lead qualification and handoffs. Result highlights include Meta Ads projects generating multiple qualified leads and revenue growth, and CRM optimizations improving data accuracy and pipeline visibility.

Built and optimized CRM systems using GoHighLevel to improve lead tracking, pipeline visibility, and conversion flow. Designed backend automation workflows using n8n, Make, and API integrations. Managed Facebook and Google Ads campaigns and connected them to automated booking and tracking systems. Implemented AI-powered lead qualification, follow up, and workflow automation. Integrated webhooks, APIs, and third-party tools to create reliable end-to-end marketing systems.