I'm a frontend engineer and platform leader with a passion for building scalable frontend ecosystems. Over the past 8+ years, I’ve led architecture for React/Next.js and TypeScript platforms used by tens of millions of users, driving modernization, standardization, and robust delivery. I love translating strategy into technical direction, mentoring engineers, and raising the bar for quality and collaboration across product, design, and engineering teams. I thrive on improving performance, accessibility, and developer experience—while ensuring a friendly, inclusive team culture. I’m motivated by solving real user problems, shipping fast with quality, and crafting governance and growth paths that help teams grow and succeed at scale.

Arta Alijan

I'm a frontend engineer and platform leader with a passion for building scalable frontend ecosystems. Over the past 8+ years, I’ve led architecture for React/Next.js and TypeScript platforms used by tens of millions of users, driving modernization, standardization, and robust delivery. I love translating strategy into technical direction, mentoring engineers, and raising the bar for quality and collaboration across product, design, and engineering teams. I thrive on improving performance, accessibility, and developer experience—while ensuring a friendly, inclusive team culture. I’m motivated by solving real user problems, shipping fast with quality, and crafting governance and growth paths that help teams grow and succeed at scale.

Available to hire

I’m a frontend engineer and platform leader with a passion for building scalable frontend ecosystems. Over the past 8+ years, I’ve led architecture for React/Next.js and TypeScript platforms used by tens of millions of users, driving modernization, standardization, and robust delivery. I love translating strategy into technical direction, mentoring engineers, and raising the bar for quality and collaboration across product, design, and engineering teams.

I thrive on improving performance, accessibility, and developer experience—while ensuring a friendly, inclusive team culture. I’m motivated by solving real user problems, shipping fast with quality, and crafting governance and growth paths that help teams grow and succeed at scale.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Frontend Platform Lead | Staff Frontend Engineer at Takhfifan
October 1, 2025 - Present
Led two frontend squads (9 engineers), owning back-office and public web experiences; set delivery practices and technical direction. Modernized a 12-year legacy system into a scalable React/TypeScript platform, reducing development friction and enabling faster feature delivery. Improved performance and UX quality through Lighthouse and Web Vitals initiatives, increasing release confidence and user satisfaction. Designed and documented a career ladder and growth framework, improving clarity in expectations, promotion readiness, and mentoring structure.
Senior Frontend Engineer at Snapp Market
October 1, 2023 - October 1, 2025
Built and grew the Frontend Discovery team: hired, onboarded, and mentored 3+ engineers, increasing delivery velocity by ~20%. Led cross-functional redesign and rollout of a shared UI platform, partnering with product, design, and backend stakeholders across 3 applications (SnappDoctor, Customer Portal, Vendor Portal). Established a shared UI platform used across multiple teams, reducing ramp-up time by ~25% and enabling consistent product delivery at scale. Modernized legacy frontend via React/TypeScript rewrite, raising Lighthouse/Web Vitals metrics by ~20%. Delivered an AI-powered customer assistant solution via Firebase Functions and LLM integrations, enabling automation of repetitive support requests and Purchase Assistant.
Senior Frontend Engineer at Digikala Jet
October 1, 2021 - October 1, 2023
Drove organization-wide TypeScript standardization, improving reliability and reducing runtime errors by 40% while enabling safer large-scale development. Cut bundle size by ~30% by migrating styling to Tailwind and replacing heavy dependencies with lighter alternatives. Established frontend quality platform (Storybook, Vitest, Cypress), enabling 70%+ test coverage and reducing hotfix rate by 50%. Modernized frontend with Next.js App Router, improving navigation performance by ~10%. Introduced feature toggling and A/B testing (Unleash) to enable safe experimentation. Improved rendering performance by profiling and removing redundant renders; addressed main-thread blocking scripts/requests. Delivered vendor-management system and e-contract workflows.
Frontend Engineer at Remote ToFisa
February 1, 2020 - October 1, 2021
Migrated and re-factored product to a new React + Next.js platform to improve maintainability and release cadence. Contributed to building and scaling the team; improved onboarding and delivery processes.
Frontend Developer at Autoshenas & Payesh Media
June 1, 2018 - February 1, 2020
Redesigned product and admin panels (Vue.js / jQuery), improving user interaction and efficiency; implemented frontend features and UI improvements that enhanced usability.
Frontend Chapter Lead at Tehran Chapter (Largest discount marketplace in Iran)
October 1, 2025 - Present
Led two frontend teams (9 engineers) owning back office and public web experiences; set delivery practices and technical direction. Modernized a 12-year legacy system into a scalable React/TypeScript platform, reducing development friction and enabling faster feature delivery. Implemented Lighthouse & Web Vitals hardening initiatives; documented a career ladder and growth framework; improved onboarding and mentoring; delivered vendor-management and e-contract workflows.
Senior Frontend Engineer at Snapp Market (Uber Eats–like marketplace serving +30M users)
October 1, 2023 - October 1, 2025
Built and grew the Frontend Discovery team: hired, onboarded, and mentored 3+ engineers, increasing delivery velocity by ~20%. Led cross-functional redesign and rollout of a shared UI platform across three apps (SnapD Oct, Customer Portal, Vendor Portal) with product, design, and backend stakeholders. Established a shared UI platform used across multiple teams, reducing ramp-up time by ~25% and enabling consistent product delivery at scale. Modernized legacy frontend via React/Next.js improvements, boosting Lighthouse/UX scores by ~20%. Delivered an AI-powered customer support solution via Firebase Functions and LLM integration to automate repetitive requests.
Frontend Engineer at Remote tofisa (Istanbul, Turkey)
February 1, 2020 - October 1, 2021
Migrated/refactored product to a new platform using React + Next.js to improve maintainability and release cadence. Contributed to building and scaling the team; improved onboarding and delivery processes. Initiated a custom component foundation to standardize UI and accelerate feature delivery.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education