I'm Onome, a SaaS email copywriter specializing in free-trial acquisition and onboarding activation. I craft persuasive messaging that helps signups become paying customers and supports product-led growth. I design welcome series, activation prompts, feature announcements, and re-engagement campaigns that move users through the funnel with clarity and impact. I'm proficient in storytelling, psychology-based messaging, and data-driven optimization, with hands-on experience across email automation platforms. I map the customer journey, run experiments (A/B tests), and optimize subject lines and CTAs to improve open rates, click-throughs, and retention, all while aligning with product goals and ROI.

Onome Ogba Jibrede

I'm Onome, a SaaS email copywriter specializing in free-trial acquisition and onboarding activation. I craft persuasive messaging that helps signups become paying customers and supports product-led growth. I design welcome series, activation prompts, feature announcements, and re-engagement campaigns that move users through the funnel with clarity and impact. I'm proficient in storytelling, psychology-based messaging, and data-driven optimization, with hands-on experience across email automation platforms. I map the customer journey, run experiments (A/B tests), and optimize subject lines and CTAs to improve open rates, click-throughs, and retention, all while aligning with product goals and ROI.

Available to hire

I’m Onome, a SaaS email copywriter specializing in free-trial acquisition and onboarding activation. I craft persuasive messaging that helps signups become paying customers and supports product-led growth. I design welcome series, activation prompts, feature announcements, and re-engagement campaigns that move users through the funnel with clarity and impact.
I’m proficient in storytelling, psychology-based messaging, and data-driven optimization, with hands-on experience across email automation platforms. I map the customer journey, run experiments (A/B tests), and optimize subject lines and CTAs to improve open rates, click-throughs, and retention, all while aligning with product goals and ROI.

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Language

English
Fluent

Work Experience

Founder & Lead Email Copywriter at Email Express Group
January 1, 2023 - Present
Wrote strategic email sequences for SaaS free-trial funnels and onboarding flows; developed welcome series, activation prompts, feature announcements, and re-engagement campaigns; applied PWAT, AIDA, PAS, and StoryBrand frameworks; conducted audience research and voice-of-customer analysis; optimized subject lines and calls-to-action for improved open and click-through rates.

Education

M.Sc. in Conflict Management & Peace Studies at University of Jos
January 11, 2030 - January 1, 2023
B.Sc. (Hons) Peace Studies & Conflict Resolution at National Open University of Nigeria (NOUN)
January 11, 2030 - January 1, 2018
Higher National Diploma (HND) Statistics at Auchi Polytechnic, Auchi
January 11, 2030 - January 1, 2008

Qualifications

Certificate in Social Media Management
January 11, 2030 - February 24, 2026
Certificate in Email Marketing
January 11, 2030 - February 24, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment