I'm Dani, a curious, strategic, and visually-minded professional with an insatiable passion for design thinking and solving brand challenges. I love digging into consumer truths to guide the creation of memorable content and experiences that resonate with customers and support business goals. I’m also deeply interested in corporate responsibility and connecting brands to causes that reflect their values. I enjoy collaborating across teams, translating insights into tangible marketing and design solutions, and helping organizations achieve their missions with clarity and creativity.…

Dani Sweet

I'm Dani, a curious, strategic, and visually-minded professional with an insatiable passion for design thinking and solving brand challenges. I love digging into consumer truths to guide the creation of memorable content and experiences that resonate with customers and support business goals. I’m also deeply interested in corporate responsibility and connecting brands to causes that reflect their values. I enjoy collaborating across teams, translating insights into tangible marketing and design solutions, and helping organizations achieve their missions with clarity and creativity.…

Available to hire

I’m Dani, a curious, strategic, and visually-minded professional with an insatiable passion for design thinking and solving brand challenges. I love digging into consumer truths to guide the creation of memorable content and experiences that resonate with customers and support business goals.

I’m also deeply interested in corporate responsibility and connecting brands to causes that reflect their values. I enjoy collaborating across teams, translating insights into tangible marketing and design solutions, and helping organizations achieve their missions with clarity and creativity.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Advertising Sales Representative at ADS Media Solutions
January 1, 2023 - Present
Seek out new and existing advertising clients for in-room hotel guest directory and referral services; build hotel partner relationships across Canada; prospect and convert leads; create tailored sales materials and presentations; provide ad creative consulting and close sales; maintain client relationships and monitor hospitality market trends.
Junior Academic Advisor at Jack Westin
August 1, 2022 - September 30, 2022
Participated in sales team expansion; assisted students with course enrollment and admissions products for MCAT/medical school pathways; conducted outreach via Zoom/Google Workspace; supported program promotion and student onboarding; seasonally ended due to lead-generation adjustments.
Independent Contractor – Marketing Consultant at SaaS for Jack Westin
April 1, 2018 - June 30, 2022
Led consumer-facing marketing strategies to elevate Ontario greenhouse vegetables; developed a Virtual Reality Greenhouse Tour, a Greenhouse Literacy Program, and local recruitment initiatives; built partnerships and messaging to align with brand goals; supported charitable partnerships (OGVG/Hogs for Hospice) and local community initiatives; explored new activation channels and messaging.
Travel Retail Specialist at Mastronardi Produce – Sunset Brands
February 1, 2014 - March 1, 2017
Created integrated promotional programs and marketing strategies; built relationships with internal teams and hotel/retail partners; conducted market and consumer trend research across Ontario; contributed to in-store and guest-facing content and facilitation of campaigns.
Trade Marketing Coordinator at Mastronardi Produce – Sunset Brands
February 1, 2014 - March 1, 2017
Coordinated trade marketing efforts and field activations; developed messaging and program materials; supported cross-functional collaboration between sales, marketing, and customers; contributed to program planning and promotional execution.
Marketing Coordinator at Pure Flavor
October 1, 2017 - March 31, 2018
Coordinated trade show presence, booth setup, and event logistics; led Adopt-a-School program activations; compiled nutrition information and enhanced product storytelling; built marketing collateral and supported brand activation in key markets.

Education

Executive Education Program Graduate Certificate: Being Strategic in Your Brand and Commercial Management at University of Miami School of Business
January 11, 2030 - September 1, 2013
Honours Arts and Social Science Degree: Sociology (Major), Communications Studies (Minor) at Niagara College
January 11, 2030 - June 1, 2007
Workplace Sociology and Human Performance Management focus at University of Windsor
January 11, 2030 - February 24, 2026

Qualifications

Executive Education Certificate: Being Strategic in Your Brand and Commercial Management
January 11, 2030 - September 1, 2013
Honours Arts and Social Science Degree: Sociology (Major), Communications Studies (Minor)
January 11, 2030 - June 1, 2007
Workplace Sociology and Human Performance Management focus
January 11, 2030 - February 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Education

Skills

Experience Level