Tan Jing Wei

Produced 100+ high-quality commissioned illustrations for VTubers, virtual talent agencies, gaming brands, and digital marketing campaigns, supporting both 2D and live-avatar productions. Specialized in character design, concept art, model sheets, and full character turnarounds, ensuring designs were animation-ready and aligned with client branding needs. Collaborated with global clients including SEGA, JKT48V, and indie VTuber groups to create logos, visual identities, promotional graphics, and streaming assets. Designed merchandise-ready artwork used for apparel, keychains, posters, and limited-edition collectibles sold through online stores and fan events. Worked closely with project managers, riggers, art directors, and marketing teams to deliver assets optimized for both 2D Live2D models and 3D production pipelines. Provided creative input on branding, character personality development, and audience engagemtent strategy, helping clients strengthen fan connection and visual storytelling. Ensured stylistic consistency across multiple projects, adapting to different art directions while preserving signature illustrative quality. Managed simultaneous client projects under tight deadlines, maintaining 100% on-time delivery rate Developed reusable asset packs, design templates, and illustration guidelines to reduce future production time and support scalable deliverables.