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I'm Priya Gill, a performance-driven marketing leader with 11+ years of experience building and scaling marketing programs across B2C and B2B. I excel at turning data into actionable growth and translating insights into multi-channel campaigns that connect brands with customers. I am passionate about lifecycle marketing, experiential campaigns, and driving revenue while managing multi-million-dollar budgets. I thrive in cross-functional environments, collaborating with developers, builders, and communities to create compelling GTM strategies and brand narratives that accelerate demand and sales. My approach blends analytics, creativity, and a customer-first mindset to deliver measurable results and sustainable growth across real estate, retail, and entertainment spaces.…I'm Priya Gill, a performance-driven marketing leader with 11+ years of experience building and scaling marketing programs across B2C and B2B. I excel at turning data into actionable growth and translating insights into multi-channel campaigns that connect brands with customers. I am passionate about lifecycle marketing, experiential campaigns, and driving revenue while managing multi-million-dollar budgets. I thrive in cross-functional environments, collaborating with developers, builders, and communities to create compelling GTM strategies and brand narratives that accelerate demand and sales. My approach blends analytics, creativity, and a customer-first mindset to deliver measurable results and sustainable growth across real estate, retail, and entertainment spaces.

Priya Gill

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I'm Priya Gill, a performance-driven marketing leader with 11+ years of experience building and scaling marketing programs across B2C and B2B. I excel at turning data into actionable growth and translating insights into multi-channel campaigns that connect brands with customers. I am passionate about lifecycle marketing, experiential campaigns, and driving revenue while managing multi-million-dollar budgets. I thrive in cross-functional environments, collaborating with developers, builders, and communities to create compelling GTM strategies and brand narratives that accelerate demand and sales. My approach blends analytics, creativity, and a customer-first mindset to deliver measurable results and sustainable growth across real estate, retail, and entertainment spaces.…I'm Priya Gill, a performance-driven marketing leader with 11+ years of experience building and scaling marketing programs across B2C and B2B. I excel at turning data into actionable growth and translating insights into multi-channel campaigns that connect brands with customers. I am passionate about lifecycle marketing, experiential campaigns, and driving revenue while managing multi-million-dollar budgets. I thrive in cross-functional environments, collaborating with developers, builders, and communities to create compelling GTM strategies and brand narratives that accelerate demand and sales. My approach blends analytics, creativity, and a customer-first mindset to deliver measurable results and sustainable growth across real estate, retail, and entertainment spaces.

Available to hire

I’m Priya Gill, a performance-driven marketing leader with 11+ years of experience building and scaling marketing programs across B2C and B2B. I excel at turning data into actionable growth and translating insights into multi-channel campaigns that connect brands with customers. I am passionate about lifecycle marketing, experiential campaigns, and driving revenue while managing multi-million-dollar budgets.

I thrive in cross-functional environments, collaborating with developers, builders, and communities to create compelling GTM strategies and brand narratives that accelerate demand and sales. My approach blends analytics, creativity, and a customer-first mindset to deliver measurable results and sustainable growth across real estate, retail, and entertainment spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Manager at Brookfield Residential

November 1, 2023 - January 1, 2026

Directed full-funnel marketing plans for five communities, managing a $2.5M annual budget across operations, sponsorships, traditional and digital initiatives to drive leads, traffic, and home sales. Led experiential marketing campaigns (Show Home Grand Openings and park activations), overseeing event logistics, theme development, stage design, décor, activities, catering, and vendor negotiations. Collaborated with builders and residents’ associations to accelerate pipeline growth and drive sales through targeted promotions. Directed a full website redesign and content overhaul for community hubs to enhance user experience and lead generation. Directed videography and photography to showcase community stories and lifestyle, boosting engagement and brand awareness. Enhanced brand presence and customer experience through redesigned community hubs with visuals and interactive displays, improving signage and entry cohesion. Managed on-site community ambassadors to support lead capture a

Manager of Digital Marketing and Loyalty at West Edmonton Mall Property Inc.

October 1, 2020 - November 1, 2023

Directed the digital marketing team across retail, hospitality, and entertainment, and led the MyWEM loyalty program, while consulting for Mall of America and American Dream to drive revenue growth, bookings, retention, and overall performance. Owned performance marketing across email, paid media, social, and content channels, including budget allocation and ROI optimization. Increased online bookings for Attractions by 80% through multi-channel digital campaigns and funnel optimization. Improved hotel booking platform UX, raising online reservations from 15% to 40%. Delivered ROI for Fantasyland Hotel: generated $1.3M in revenue from $160K ad spend (8.1x ROAS) and $650K in sales from a top-performing flash sale; drove $2.5M in holiday revenue. Led digital campaigns for SoundWave Events, achieving multiple sold-out events. Scaled MyWEM loyalty through lifecycle marketing and retention-focused initiatives. Directed UX/UI prototyping and site rebuilds (including West Edmonton Mall Inn, l

Head of Marketing and Communications at Vital Group of Companies

January 1, 2019 - October 1, 2020

Repositioned the brand and refined the value proposition to differentiate in a competitive B2B market, strengthening lead generation and sales. Developed comprehensive brand guidelines and templates for RFPs and collateral across three companies, improving efficiency and brand consistency. Led owned media strategy (blogs, email, case studies, eBooks, webinars) to drive demand and new project acquisition. Led and optimized paid campaigns, including the MCCA Funding Program, achieving strong CTR and conversion rates, and generating qualified leads. Launched integrated traditional and digital campaigns (print, outdoor, trade shows) and transitioned digital marketing in-house to reduce agency dependency and save costs.

Digital Marketing Coordinator at Qualico Developments Ltd

February 1, 2017 - December 1, 2018

Developed inbound and performance marketing campaigns for residential, land, and commercial developments, supporting lead nurturing and sales conversions. Improved technical SEO and content strategy, increasing organic traffic by 60% across 25 business units. Built and launched a new website for The Woods – Qualico Fort McMurray following extensive audits and usability testing. Brought PPC campaigns in-house, generating five times more leads for home builder portfolios. Increased website traffic 40x and growth in parking stall bookings by 200% through integrated SEO/SEM strategy. Conducted market and campaign analysis for 40 North American business units, delivering data-driven insights to boost ROI. Implemented new tools, platforms, and workflows, improving internal team efficiency and performance.

Marketing Strategist at Tiko Digital Inc.

March 1, 2015 - February 1, 2017

Optimized paid media campaigns and landing pages through A/B testing, achieving 7% conversion rates (above industry average) for clients in service industries. Implemented advanced tracking (UTMs, vanity URLs, call tracking) to measure offline-to-online attribution across radio, billboard, and print campaigns. Increased social-driven website traffic by 200% and followers by 160%. Conducted ongoing performance analysis and optimization for major accounts (e.g., Chambers of Commerce Group Insurance), improving cost efficiency and conversions by 20%. Led cross-channel campaigns including ABM-driven Windermere Plaza initiative that significantly increased leads and tenant interest.

Founder and Marketing Consultant at Empressive Marketing

November 1, 2018 - Present

Founded Empressive Marketing and delivered digital and on-site promotional campaigns that increased certified pre-owned vehicle purchases by 12%. Built a full eCommerce ecosystem (WooCommerce, Facebook Catalog, Google Merchant Center), resulting in 80% of purchases completed online. Led SEO and PPC strategy, redesigned dashboards and webpages, and created sales collateral to support business growth. Designed brand identity and sales enablement assets across multiple target markets.