Sales & Digital Marketing Manager/Specialist With 12 years of experience working for renowned companies in the Maldives, I specialize in creating and executing effective digital marketing strategies that drive results. Skilled in planning, optimizing, and managing online campaigns, I have successfully promoted products through a variety of digital channels. My expertise lies in enhancing brand visibility, increasing engagement, and achieving sales growth through tailored digital strategies. Passionate about leveraging the power of digital marketing to meet business goals and stay ahead of industry trends.

Rosalina M. Calma

Sales & Digital Marketing Manager/Specialist With 12 years of experience working for renowned companies in the Maldives, I specialize in creating and executing effective digital marketing strategies that drive results. Skilled in planning, optimizing, and managing online campaigns, I have successfully promoted products through a variety of digital channels. My expertise lies in enhancing brand visibility, increasing engagement, and achieving sales growth through tailored digital strategies. Passionate about leveraging the power of digital marketing to meet business goals and stay ahead of industry trends.

Available to hire

Sales & Digital Marketing Manager/Specialist With 12 years of experience working for renowned companies in the Maldives, I specialize in creating and executing effective digital marketing strategies that drive results. Skilled in planning, optimizing, and managing online campaigns, I have successfully promoted products through a variety of digital channels. My expertise lies in enhancing brand visibility, increasing engagement, and achieving sales growth through tailored digital strategies. Passionate about leveraging the power of digital marketing to meet business goals and stay ahead of industry trends.

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Language

English
Beginner
Japanese
Beginner

Work Experience

Digital & Marketing Manager at Salon Maldives Pvt. Ltd
June 1, 2014 - January 1, 2017
Developed and implemented integrated digital and marketing campaigns; brand development and positioning for hospitality and luxury resort segments; produced content across posters, flyers, and social channels; managed cross‑functional teams; agency and partner management; customer acquisition & retention.
Marketing Manager & Social Media Manager at Linchpin Private Limited
July 1, 2017 - January 1, 2021
Planned and executed integrated marketing campaigns across digital and traditional channels; created high‑quality on-brand content across social media, posters, and billboards; aligned marketing with brand guidelines; led cross-functional teams; managed customer acquisition & retention; collaborated with agencies and partners; ran cross-channel campaigns across digital, print, TV, and outdoor.
Brand Manager, Golden Rose Cosmetics at Linchpin Private Limited
July 1, 2017 - January 1, 2021
Provided product training at Maldives resorts and known salons in Male City; managed email marketing campaigns for various resorts and prospective partners; worked with therapists to gain product knowledge; ensured social media content aligned with brand guidelines; created high‑quality on-brand content across posters and billboards.
Brand Manager, Lycon Wax & Cosmetics at Linchpin Private Limited
July 1, 2017 - January 1, 2021
Provided product training at Maldives resorts and known salons in Male City; managed email marketing campaigns for various resorts and prospective partners; collaborated with therapists to gain a deeper understanding of the work; ensured social media posts aligned with brand guidelines; created high‑quality on‑brand content across posters and billboards.
Marketing Strategy & Leadership (Freelance) at Self-employed / Rosalina M. Calma
June 1, 2022 - Present
Currently leading marketing strategy, digital transformation, brand development & positioning for hospitality & luxury resort clients; overseeing graphic design, content & social media strategy; video editing; cross‑functional team leadership; agency & partners management; customer acquisition & retention.

Education

Bachelor of Science in Hotel & Restaurant Management at STI College Baliuag, Philippines
January 1, 2008 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment