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Hi, I’m Nicky Zhou, a results-driven marketing professional who specializes in creating and executing campaigns across gaming, leisure and entertainment. I combine creative copywriting with data-informed strategy to boost engagement, loyalty and revenue. I’m proficient in content creation, CRM, and multi-channel marketing, and I enjoy turning insights into actions that align with business goals. I’ve collaborated with sales, creative teams and stakeholders to deliver campaigns that resonate with audiences and improve customer journeys. Currently exploring a dynamic marketing role where I can contribute to growth, build brands, and craft compelling stories across web, email, social and events.…Hi, I’m Nicky Zhou, a results-driven marketing professional who specializes in creating and executing campaigns across gaming, leisure and entertainment. I combine creative copywriting with data-informed strategy to boost engagement, loyalty and revenue. I’m proficient in content creation, CRM, and multi-channel marketing, and I enjoy turning insights into actions that align with business goals. I’ve collaborated with sales, creative teams and stakeholders to deliver campaigns that resonate with audiences and improve customer journeys. Currently exploring a dynamic marketing role where I can contribute to growth, build brands, and craft compelling stories across web, email, social and events.

Nicky Zhou

Project Manager, Content Creator, Digital Marketer, +3

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Hi, I’m Nicky Zhou, a results-driven marketing professional who specializes in creating and executing campaigns across gaming, leisure and entertainment. I combine creative copywriting with data-informed strategy to boost engagement, loyalty and revenue. I’m proficient in content creation, CRM, and multi-channel marketing, and I enjoy turning insights into actions that align with business goals. I’ve collaborated with sales, creative teams and stakeholders to deliver campaigns that resonate with audiences and improve customer journeys. Currently exploring a dynamic marketing role where I can contribute to growth, build brands, and craft compelling stories across web, email, social and events.…Hi, I’m Nicky Zhou, a results-driven marketing professional who specializes in creating and executing campaigns across gaming, leisure and entertainment. I combine creative copywriting with data-informed strategy to boost engagement, loyalty and revenue. I’m proficient in content creation, CRM, and multi-channel marketing, and I enjoy turning insights into actions that align with business goals. I’ve collaborated with sales, creative teams and stakeholders to deliver campaigns that resonate with audiences and improve customer journeys. Currently exploring a dynamic marketing role where I can contribute to growth, build brands, and craft compelling stories across web, email, social and events.

Available to hire

Hi, I’m Nicky Zhou, a results-driven marketing professional who specializes in creating and executing campaigns across gaming, leisure and entertainment. I combine creative copywriting with data-informed strategy to boost engagement, loyalty and revenue. I’m proficient in content creation, CRM, and multi-channel marketing, and I enjoy turning insights into actions that align with business goals.

I’ve collaborated with sales, creative teams and stakeholders to deliver campaigns that resonate with audiences and improve customer journeys. Currently exploring a dynamic marketing role where I can contribute to growth, build brands, and craft compelling stories across web, email, social and events.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Freelance Marketing at Freelance Marketing | Whistler, Canada

November 1, 2024 - Present

Commissioned by local businesses to deliver a range of services, including graphic design, copywriting, social media management and scheduling, website rebrand, event promotion etc; Adapted marketing strategies to suit diverse industries including tourism, hospitality, retail, and entertainment. Managed end-to-end marketing projects from concept to execution for small and medium-sized local businesses. Maintain social media presence and creating engaging content for consumers. Developed brand identities and visual assets aligned with client goals and target audiences.

Marketing Executive at The Star Entertainment Group

June 1, 2022 - November 30, 2024

Led overarching projects and segmented campaigns from ideation to execution in gaming, leisure & entertainment sectors, enhancing customer engagement by 6%. Implemented CRM strategy to digital platforms to enhance customer engagement and improve marketing effectiveness through SEO and SEM processes. Content creation and copywriting for multiple digital platforms including webpage, app, social media and other multi- channel functions such as direct marketing, email and SMS. Collaborated closely with internal stakeholders, including sales and creative teams, to align deliverables with business goals and loyalty program performance during high-impact remediation phases.

Super Yacht Host - Events Coordinator at The Star Entertainment Group

January 1, 2021 - June 30, 2022

Developed and implemented SOPs to streamline operations and enhance guest experience, resulting in a 35% increase in customer satisfaction. Executed marketing materials and promotional campaigns for high-value member events. Conducted post campaign analysis for data-driven insights on cost efficiency, visitation numbers and average spend to determine future opportunities. Effectively handled customer engagement points to maintain brand perception and improve the customer journey by translating feedback and data into targeted marketing actions.