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I'm Will Jenkins, a Creative Director and multidisciplinary Producer with 15+ years building brands, campaigns, and content across sports, apparel, media, and higher education. I blend strategy, storytelling, and hands-on production across video, photography, design, and UI/UX to drive measurable business impact. I'm energized by culture, community, and collaboration—leading diverse teams and partners from concept through distribution to deliver compelling, data-informed work that resonates with audiences and delivers growth.…I'm Will Jenkins, a Creative Director and multidisciplinary Producer with 15+ years building brands, campaigns, and content across sports, apparel, media, and higher education. I blend strategy, storytelling, and hands-on production across video, photography, design, and UI/UX to drive measurable business impact. I'm energized by culture, community, and collaboration—leading diverse teams and partners from concept through distribution to deliver compelling, data-informed work that resonates with audiences and delivers growth.

Will Jenkins

Creative Director, Brand Designer, Content Producer, +2

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I'm Will Jenkins, a Creative Director and multidisciplinary Producer with 15+ years building brands, campaigns, and content across sports, apparel, media, and higher education. I blend strategy, storytelling, and hands-on production across video, photography, design, and UI/UX to drive measurable business impact. I'm energized by culture, community, and collaboration—leading diverse teams and partners from concept through distribution to deliver compelling, data-informed work that resonates with audiences and delivers growth.…I'm Will Jenkins, a Creative Director and multidisciplinary Producer with 15+ years building brands, campaigns, and content across sports, apparel, media, and higher education. I blend strategy, storytelling, and hands-on production across video, photography, design, and UI/UX to drive measurable business impact. I'm energized by culture, community, and collaboration—leading diverse teams and partners from concept through distribution to deliver compelling, data-informed work that resonates with audiences and delivers growth.

Available to hire

I’m Will Jenkins, a Creative Director and multidisciplinary Producer with 15+ years building brands, campaigns, and content across sports, apparel, media, and higher education. I blend strategy, storytelling, and hands-on production across video, photography, design, and UI/UX to drive measurable business impact.

I’m energized by culture, community, and collaboration—leading diverse teams and partners from concept through distribution to deliver compelling, data-informed work that resonates with audiences and delivers growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director & Brand Designer at Forward Madison FC of USL League One & Rally Madison FC of USL-W

January 1, 2018 - Present

Lead brand design, digital marketing and content creation for two professional soccer clubs; achieved 400%+ growth in social media, 6 consecutive record profits, multiple 'Best in Digital' league awards, and internationally recognized media assets.

UI/UX & Digital Production Specialist at LeMans Corporation

January 1, 2020 - December 31, 2021

Directed UI/UX and digital production initiatives; increased digital engagement by over 300% and renegotiated media contracts saving $55k annually.

Senior Videographer at American Academy of Cosmetic Dentistry

January 1, 2019 - December 31, 2020

Filmed and edited 100+ e-learning modules, contributing to $3M+ in profits and a 200%+ increase in member retention.

Graphic Designer & Data Analyst at Pro Football Focus

January 1, 2017 - December 31, 2020

Revamped branding package and media offerings; increased social media impressions and engagement by 250%+ with the annual NFL Draft design series.

Content Director & Producer at Hummel

January 1, 2023 - December 31, 2025

Led brand and product storytelling during a period of fivefold company valuation growth, expanding client network across North American soccer markets; earned 4 ESPN Best Kits awards.

Senior Media Producer & National Tech Lead at University of South Florida

January 1, 2012 - December 31, 2019

Produced and oversaw 250+ video deliverables annually across live broadcasts, eLearning modules, and social content; built and led international cross-functional crews of 20+ producers, editors and technicians.