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Hi, I’m Ella Dixon, a data analyst with 2.5+ years of experience in digital analytics and marketing data, working with global brands including Dyson and Samsung. I have a strong background in SQL, Python, dashboard development and experimentation analysis, and I excel at transforming complex datasets into clear, actionable insights that drive commercial decisions. I also have a first-class academic background in Data Science, Mathematics and Physics from Leeds University.…Hi, I’m Ella Dixon, a data analyst with 2.5+ years of experience in digital analytics and marketing data, working with global brands including Dyson and Samsung. I have a strong background in SQL, Python, dashboard development and experimentation analysis, and I excel at transforming complex datasets into clear, actionable insights that drive commercial decisions. I also have a first-class academic background in Data Science, Mathematics and Physics from Leeds University.

Ella Dixon

Data Scientist, Marketing Analyst, Marketing Strategist, +2

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Hi, I’m Ella Dixon, a data analyst with 2.5+ years of experience in digital analytics and marketing data, working with global brands including Dyson and Samsung. I have a strong background in SQL, Python, dashboard development and experimentation analysis, and I excel at transforming complex datasets into clear, actionable insights that drive commercial decisions. I also have a first-class academic background in Data Science, Mathematics and Physics from Leeds University.…Hi, I’m Ella Dixon, a data analyst with 2.5+ years of experience in digital analytics and marketing data, working with global brands including Dyson and Samsung. I have a strong background in SQL, Python, dashboard development and experimentation analysis, and I excel at transforming complex datasets into clear, actionable insights that drive commercial decisions. I also have a first-class academic background in Data Science, Mathematics and Physics from Leeds University.

Available to hire

Hi, I’m Ella Dixon, a data analyst with 2.5+ years of experience in digital analytics and marketing data, working with global brands including Dyson and Samsung.

I have a strong background in SQL, Python, dashboard development and experimentation analysis, and I excel at transforming complex datasets into clear, actionable insights that drive commercial decisions. I also have a first-class academic background in Data Science, Mathematics and Physics from Leeds University.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Salesforce

Intermediate

Language

English

Fluent

Work Experience

Hospitality and Horticulture Roles at New Zealand (Working Holiday Visa) - seasonal

September 1, 2024 - Present

Seasonal hospitality and horticulture roles while exploring New Zealand on a Working Holiday Visa.

Data Analyst / Digital Consultant at London-based Digital Analytics Consultancy

September 1, 2022 - April 1, 2024

Delivered data engineering and reporting solutions for Dyson and other global clients. Designed and maintained SQL-based data pipelines, integrating multi-channel marketing data (search, display, social) to enable automated global performance reporting. Built end-to-end dashboards in Looker to monitor campaign performance and inform budget allocation. Performed data cleaning and transformation with SQL and BigQuery; contributed to cross-functional marketing and UX discussions.

Data Analyst at Samsung

September 1, 2021 - September 1, 2022

Delivered web analytics and experimentation analysis to support performance optimization for Samsung. Analyzed large-scale Google Analytics and Adobe Analytics datasets to evaluate user journeys, traffic behavior and campaign performance. Designed and evaluated A/B tests; performed SQL-based data extraction and transformation; produced structured reporting and visuals; supported major product launches; identified optimization opportunities across key product pages; contributed to improved conversion rates and reduced bounce rates. Communicated findings to cross-functional marketing and UX teams.

Physics Tutor at Self-Employed

September 1, 2020 - July 1, 2021

Online weekly sessions for GCSE Physics students; planned and conducted sessions, explained concepts clearly, and organized sessions to support student learning and exam preparation.

Salesforce Administrator / Intern at Small IT company (Salesforce practice) in Leeds

June 1, 2019 - September 1, 2019

Gained accreditation as Salesforce Administrator and completed billable work for clients as part of Salesforce practice.