Senior Manager, Global Digital & Omnichannel Marketing at BVLGARI (LVMH)

Directed BVLGARI's global digital commerce spanning 70 owned websites across 14 languages and led omnichannel strategies, including E-commerce and omni-channel initiatives to achieve double-digit revenue growth. Led cross-functional collaboration with Brand Marketing, Media, CRM, and Retail Operations to ensure brand consistency while maintaining local market relevance. Co-led global website replatforming and brand redesign; implemented innovative brand activations (BVLGARI x Fender; BVLGARI x Gran Turismo), surpassing 2023 sales targets (+100%) and delivering +10% growth in 2024. Enhanced customer experience via UX/CRO enhancements and new features, increasing client satisfaction by +5pp YoY and contributing to +6% incremental revenue. Drove sustainability by developing new E-commerce packaging with reduced environmental impact while preserving luxury unboxing. Mentored and developed 10+ direct and cross-functional reports and managed a network of 15+ agencies to optimize ROI.