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I’m a UK and EU citizen with over eight years of experience leading marketing and ecommerce in regulated, high-growth environments. I’ve driven brand, digital, and CRM transformations, partnering with product, compliance, and sales teams to deliver sustainable growth. Currently, I lead full e-commerce P&L across acquisition, conversion, and retention for Montu Pharmaceutical, while building and mentoring cross-functional teams. I thrive on data-driven growth, pricing and product strategy, and aligning digital initiatives with organizational objectives.…I’m a UK and EU citizen with over eight years of experience leading marketing and ecommerce in regulated, high-growth environments. I’ve driven brand, digital, and CRM transformations, partnering with product, compliance, and sales teams to deliver sustainable growth. Currently, I lead full e-commerce P&L across acquisition, conversion, and retention for Montu Pharmaceutical, while building and mentoring cross-functional teams. I thrive on data-driven growth, pricing and product strategy, and aligning digital initiatives with organizational objectives.

Ravit von Springer

Growth Marketer, Digital Marketer, Product Marketer

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I’m a UK and EU citizen with over eight years of experience leading marketing and ecommerce in regulated, high-growth environments. I’ve driven brand, digital, and CRM transformations, partnering with product, compliance, and sales teams to deliver sustainable growth. Currently, I lead full e-commerce P&L across acquisition, conversion, and retention for Montu Pharmaceutical, while building and mentoring cross-functional teams. I thrive on data-driven growth, pricing and product strategy, and aligning digital initiatives with organizational objectives.…I’m a UK and EU citizen with over eight years of experience leading marketing and ecommerce in regulated, high-growth environments. I’ve driven brand, digital, and CRM transformations, partnering with product, compliance, and sales teams to deliver sustainable growth. Currently, I lead full e-commerce P&L across acquisition, conversion, and retention for Montu Pharmaceutical, while building and mentoring cross-functional teams. I thrive on data-driven growth, pricing and product strategy, and aligning digital initiatives with organizational objectives.

Available to hire

I’m a UK and EU citizen with over eight years of experience leading marketing and ecommerce in regulated, high-growth environments. I’ve driven brand, digital, and CRM transformations, partnering with product, compliance, and sales teams to deliver sustainable growth.

Currently, I lead full e-commerce P&L across acquisition, conversion, and retention for Montu Pharmaceutical, while building and mentoring cross-functional teams. I thrive on data-driven growth, pricing and product strategy, and aligning digital initiatives with organizational objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Ecommerce & Digital Trading at Montu Pharmaceutical

January 1, 2025 - Present

Own full ecommerce P&L for multi-million-pound Shopify DTC channel; responsible for revenue forecasting, margin optimization, pricing strategy, and trading calendar management. Scaled DTC revenue 8× in 8 months, expanding SKU range 10×, while reducing COGS 25% and increasing gross margin by 20%. Optimized end-to-end digital journey: CRO, PDP, navigation, UX, and retention flows, resulting in +30% CVR and +25% AOV. Built cross-functional frameworks aligning marketing, operations, and compliance for sustainable revenue growth. Currently leading full Shopify store relaunch and repositioning, targeting 40% revenue growth post-launch.

Head of Marketing / Growth at Montu Pharmaceutical

January 1, 2024 - December 31, 2025

Managed multi-channel acquisition & retention strategy with £300k–£350k monthly media budgets, reducing CAC by 70% while increasing acquisition volume by 35%. Led CRM and lifecycle programs to maximise customer LTV in a regulated environment. Managed 5 direct reports and external agency relationships across paid media and CRO.

Marketing Manager at Montu Pharmaceutical

January 1, 2024 - December 31, 2024

First marketing hire, built department from scratch. Established acquisition channels, tracking, reporting, and funnel benchmarks, enabling rapid promotion to Head of Marketing within 3 months.

Freelance Growth & E-commerce Consultant (B2B & DTC) at VS Digital Marketing

January 1, 2018 - December 31, 2023

Delivered growth strategy, funnel optimization, and e-commerce improvement projects for SMEs and startups. Led audits of acquisition, conversion, and retention performance. Implemented CRO and analytics frameworks to improve revenue efficiency.

Head of Marketing / Growth Lead at Montu Pharmaceutical

January 1, 2024 - January 1, 2025

Drove multi-channel acquisition and retention strategy and contributed to overall marketing and commercial planning. Aligned digital initiatives with regulatory and organizational growth objectives. Led cross-functional initiatives across marketing, compliance, operations and product, ensuring consistent brand messaging and governance while accelerating demand generation.

Marketing & Growth Manager at Montu Pharmaceutical

January 1, 2024 - December 31, 2024

First marketing hire; built foundational marketing function from inception and recruited a six-person growth team. Established analytics, tracking, and reporting frameworks; defined early brand positioning and digital strategy within a regulated healthcare environment; implemented scalable processes for demand generation and pipeline development.

Freelance Marketing Manager (B2B & DTC) at VS Digital Marketing

January 1, 2018 - December 31, 2023

Built and optimized full-funnel marketing systems for SaaS and ecommerce clients, including email automation, onboarding sequences, lead nurturing, and retention workflows. Designed lifecycle journeys aligned to customer intent and value, and improved client lead flow by 25% through structured testing across ads, funnels, and lifecycle messaging. Delivered end-to-end performance reporting and optimization insights.