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Hi, I’m Zeel Shah, a Product Marketing Manager with 4+ years of experience driving brand growth, campaign execution, and multi-channel strategies across SaaS, B2B, and consumer markets. I’m skilled at leading cross-functional teams, managing marketing budgets, and optimizing campaigns for measurable ROI. I have a proven track record of increasing brand visibility, improving ROAS, and delivering high revenue impact through customer-centric strategies and high-performance campaigns. I thrive on leveraging GenAI workflows and an entrepreneurial mindset to deliver smarter, faster marketing execution. I’m passionate about turning customer insights into meaningful campaigns, and I enjoy working in fast-paced environments where experimentation and data-driven decision making yield tangible results.…Hi, I’m Zeel Shah, a Product Marketing Manager with 4+ years of experience driving brand growth, campaign execution, and multi-channel strategies across SaaS, B2B, and consumer markets. I’m skilled at leading cross-functional teams, managing marketing budgets, and optimizing campaigns for measurable ROI. I have a proven track record of increasing brand visibility, improving ROAS, and delivering high revenue impact through customer-centric strategies and high-performance campaigns. I thrive on leveraging GenAI workflows and an entrepreneurial mindset to deliver smarter, faster marketing execution. I’m passionate about turning customer insights into meaningful campaigns, and I enjoy working in fast-paced environments where experimentation and data-driven decision making yield tangible results.

Zeel Shah

Product Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Zeel Shah, a Product Marketing Manager with 4+ years of experience driving brand growth, campaign execution, and multi-channel strategies across SaaS, B2B, and consumer markets. I’m skilled at leading cross-functional teams, managing marketing budgets, and optimizing campaigns for measurable ROI. I have a proven track record of increasing brand visibility, improving ROAS, and delivering high revenue impact through customer-centric strategies and high-performance campaigns. I thrive on leveraging GenAI workflows and an entrepreneurial mindset to deliver smarter, faster marketing execution. I’m passionate about turning customer insights into meaningful campaigns, and I enjoy working in fast-paced environments where experimentation and data-driven decision making yield tangible results.…Hi, I’m Zeel Shah, a Product Marketing Manager with 4+ years of experience driving brand growth, campaign execution, and multi-channel strategies across SaaS, B2B, and consumer markets. I’m skilled at leading cross-functional teams, managing marketing budgets, and optimizing campaigns for measurable ROI. I have a proven track record of increasing brand visibility, improving ROAS, and delivering high revenue impact through customer-centric strategies and high-performance campaigns. I thrive on leveraging GenAI workflows and an entrepreneurial mindset to deliver smarter, faster marketing execution. I’m passionate about turning customer insights into meaningful campaigns, and I enjoy working in fast-paced environments where experimentation and data-driven decision making yield tangible results.

Available to hire

Hi, I’m Zeel Shah, a Product Marketing Manager with 4+ years of experience driving brand growth, campaign execution, and multi-channel strategies across SaaS, B2B, and consumer markets. I’m skilled at leading cross-functional teams, managing marketing budgets, and optimizing campaigns for measurable ROI. I have a proven track record of increasing brand visibility, improving ROAS, and delivering high revenue impact through customer-centric strategies and high-performance campaigns. I thrive on leveraging GenAI workflows and an entrepreneurial mindset to deliver smarter, faster marketing execution.

I’m passionate about turning customer insights into meaningful campaigns, and I enjoy working in fast-paced environments where experimentation and data-driven decision making yield tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Product Marketing Manager at Virtua.com

August 1, 2023 - July 1, 2024

Led go-to-market strategy and product launch for Virtua×ISL, increasing brand visibility by 25%. Defined SWOT, positioning, and messaging for player card & video NFTs, ensuring customer alignment and competitive differentiation. Collaborated with product, sales, and design to create sales enablement materials, boosting purchases by 15%. Executed integrated campaigns (Meta paid ads, influencer marketing) generating 90k website impressions and 10k sign-ups. Analyzed KPIs across X and Instagram, optimizing campaigns to improve user acquisition by 18%.

Product Marketing Manager at Rignix

April 1, 2023 - July 1, 2023

Collaborated with the founding team to refine the product launch of an online chess game and enhance UX by gathering beta user feedback. Conducted market research to identify customer behavior on CTA, leading to a 15% higher conversion rate. Developed Instagram and X ads strategy from scratch targeting Web3 + Chess audiences.

Campaign Manager at WLDD.in

January 1, 2021 - February 1, 2023

Led end-to-end campaign management for entertainment and consumer brands, including strategy, budget allocation, execution, and reporting. Drove cross-functional collaboration to ensure cohesive storytelling and strategic alignment. Directed social media strategy, influencer marketing, and content planning, resulting in an average 80% increase in audience engagement. Managed a CA$70k annual budget, reallocating spend to top-performing ad sets and improving ROAS by 25%.

Social Media Manager at IFTWC

October 1, 2020 - August 1, 2021

Managed football content operations across Instagram, Twitter, and website. Collaborated with writers and designers to deliver high-performing posts and campaigns. Launched interactive fan campaigns (polls, quizzes, predictions) boosting activity by 30%.

Co-Founder at Develo Sty-perf (AI Startup)

August 1, 2019 - December 1, 2020

Founded an AI SaaS startup focused on the fashion niche for outfit ratings and personalized recommendations. Led concept to documentation, conducted market research, and defined core features based on user insights. Presented at tech expos, generating strong interest and valuable feedback from mentors and investors.

Independent Project Lead at Topicly

January 1, 2025 - January 1, 2025

Topicly is an AI SaaS tool that fetches real-time trending topics and generates platform-ready content with virality prediction. Led MVP development using Lovable, integrating API-based trend detection and automated content generation workflows.

Independent Project Lead at Slack Enterprise Expansion

May 1, 2025 - May 1, 2025

Developed a 27-page marketing case study on Slack’s enterprise expansion, outlining a go-to-market strategy, AI differentiation, and multi-channel execution to drive enterprise adoption.