Zeel Shah
Hi, I’m Zeel Shah, a Product Marketing Manager with 4+ years of experience driving brand growth, campaign execution, and multi-channel strategies across SaaS, B2B, and consumer markets.
About
Hi, I’m Zeel Shah, a Product Marketing Manager with 4+ years of experience driving brand growth, campaign execution, and multi-channel strategies across SaaS, B2B, and consumer markets. I’m skilled at leading cross-functional teams, managing marketing budgets, and optimizing campaigns for measurable ROI. I have a proven track record of increasing brand visibility, improving ROAS, and delivering high revenue impact through customer-centric strategies and high-performance campaigns. I thrive on leveraging GenAI workflows and an entrepreneurial mindset to deliver smarter, faster marketing execution.
I’m passionate about turning customer insights into meaningful campaigns, and I enjoy working in fast-paced environments where experimentation and data-driven decision making yield tangible results.
- 4 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience· 7 roles
Developed a 27-page marketing case study on Slack’s enterprise expansion, outlining a go-to-market strategy, AI differentiation, and multi-channel execution to drive enterprise adoption.
Topicly is an AI SaaS tool that fetches real-time trending topics and generates platform-ready content with virality prediction. Led MVP development using Lovable, integrating API-based trend detection and automated content generation workflows.
Led go-to-market strategy and product launch for Virtua×ISL, increasing brand visibility by 25%. Defined SWOT, positioning, and messaging for player card & video NFTs, ensuring customer alignment and competitive differentiation. Collaborated with product, sales, and design to create sales enablement materials, boosting purchases by 15%. Executed integrated campaigns (Meta paid ads, influencer marketing) generating 90k website impressions and 10k sign-ups. Analyzed KPIs across X and Instagram, optimizing campaigns to improve user acquisition by 18%.
Education
Certifications and awards
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