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I’m a retail and marketing professional with a background in fashion, brand development, and storytelling. My journey started in TV and film production and later evolved into fashion styling and retail, where I worked with high-end international clients in a luxury department store in Dubai. Over the years, I grew into leadership roles, most recently as a department manager for a sustainable Swedish brand in Amsterdam, where I led teams, drove sales performance, and balanced commercial goals with strong customer experiences. I’m also the co-founder of Simple Life Design, a lifestyle brand where I manage everything from brand identity and website content to social media strategy and digital advertising across Meta and Google platforms. I love creating meaningful brand stories, producing visual content, and building genuine connections with customers while keeping a strong focus on results. I’m fluent in English and Russian, speak several other languages at a basic level, and I’m always excited about opportunities in social media marketing, brand communication, and retail consulting.…I’m a retail and marketing professional with a background in fashion, brand development, and storytelling. My journey started in TV and film production and later evolved into fashion styling and retail, where I worked with high-end international clients in a luxury department store in Dubai. Over the years, I grew into leadership roles, most recently as a department manager for a sustainable Swedish brand in Amsterdam, where I led teams, drove sales performance, and balanced commercial goals with strong customer experiences. I’m also the co-founder of Simple Life Design, a lifestyle brand where I manage everything from brand identity and website content to social media strategy and digital advertising across Meta and Google platforms. I love creating meaningful brand stories, producing visual content, and building genuine connections with customers while keeping a strong focus on results. I’m fluent in English and Russian, speak several other languages at a basic level, and I’m always excited about opportunities in social media marketing, brand communication, and retail consulting.

Alexandra Voblikova

Content Creator, Social Media Manager, Brand Strategist

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I’m a retail and marketing professional with a background in fashion, brand development, and storytelling. My journey started in TV and film production and later evolved into fashion styling and retail, where I worked with high-end international clients in a luxury department store in Dubai. Over the years, I grew into leadership roles, most recently as a department manager for a sustainable Swedish brand in Amsterdam, where I led teams, drove sales performance, and balanced commercial goals with strong customer experiences. I’m also the co-founder of Simple Life Design, a lifestyle brand where I manage everything from brand identity and website content to social media strategy and digital advertising across Meta and Google platforms. I love creating meaningful brand stories, producing visual content, and building genuine connections with customers while keeping a strong focus on results. I’m fluent in English and Russian, speak several other languages at a basic level, and I’m always excited about opportunities in social media marketing, brand communication, and retail consulting.…I’m a retail and marketing professional with a background in fashion, brand development, and storytelling. My journey started in TV and film production and later evolved into fashion styling and retail, where I worked with high-end international clients in a luxury department store in Dubai. Over the years, I grew into leadership roles, most recently as a department manager for a sustainable Swedish brand in Amsterdam, where I led teams, drove sales performance, and balanced commercial goals with strong customer experiences. I’m also the co-founder of Simple Life Design, a lifestyle brand where I manage everything from brand identity and website content to social media strategy and digital advertising across Meta and Google platforms. I love creating meaningful brand stories, producing visual content, and building genuine connections with customers while keeping a strong focus on results. I’m fluent in English and Russian, speak several other languages at a basic level, and I’m always excited about opportunities in social media marketing, brand communication, and retail consulting.

Available to hire

I’m a retail and marketing professional with a background in fashion, brand development, and storytelling. My journey started in TV and film production and later evolved into fashion styling and retail, where I worked with high-end international clients in a luxury department store in Dubai. Over the years, I grew into leadership roles, most recently as a department manager for a sustainable Swedish brand in Amsterdam, where I led teams, drove sales performance, and balanced commercial goals with strong customer experiences.
I’m also the co-founder of Simple Life Design, a lifestyle brand where I manage everything from brand identity and website content to social media strategy and digital advertising across Meta and Google platforms. I love creating meaningful brand stories, producing visual content, and building genuine connections with customers while keeping a strong focus on results. I’m fluent in English and Russian, speak several other languages at a basic level, and I’m always excited about opportunities in social media marketing, brand communication, and retail consulting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Russian

Fluent

Dutch

Beginner

Swedish

Beginner

French

Beginner

Work Experience

Department Manager at ARKET, Amsterdam

January 1, 2017 - January 1, 2021

Built and maintained the brand website using a user-friendly platform Created and scheduled all social media content across social media Developed visual identity and brand voice Ran Meta Ads (Facebook & Instagram) and Google Ad campaigns to drive traffic, increase conversions, and grow audience reach Produced photo and video content for social channels and website Managed customer inquiries, and order fulfillment Handled budgeting, supplier coordination, inventory planning, and product development Provided high-end clients with personalized shopping experiences. Developed and maintained a loyal customer base through exceptional service. Contributed to sales growth by upselling and cross-selling premium products, regularly achieved personal sale targets. Worked with high-end clients in a luxury department store in Dubai and grew from a sales associate to a department manager at a sustainable Swedish brand in the Netherlands. Co-founded and developed Simple Life Design, a lifestyle bran

Department Manager at ARKET, Amsterdam

January 1, 2022 - January 1, 2024

Led and managed the department to achieve sales targets and KPIs. Trained, coached, and managed a team, handling recruitment, screening, and onboarding. Oversaw daily operations including stock management and visual merchandising. Produced reports on sales performance, customer insights, and product turnover.

Co-founder / Brand Developer at Simple Life Design

January 1, 2025 - Present

Co-founded and developed Simple Life Design, a lifestyle brand, where I managed website content, social media strategy, and digital advertising across Meta platforms and Google Ads. Passionate about brand storytelling, customer connection, and driving business goals. Open to opportunities in social media marketing, brand communications, and retail consulting. Led and managed the department to achieve sales targets and KPIs. Trained, coached, and managed a team, handling recruitment, screening, and onboarding. Oversaw daily operations including stock management and visual merchandising. Produced reports on sales performance, customer insights, and product turnover.