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I'm Anastasiya Barouskaya, a Marketing Strategist focused on Meta Ads and full-funnel growth. I bring 4+ years of experience in Meta Ads and 6 years in leadership and sales experience in the banking sector, delivering cohesive growth for agencies or client-side teams. I'm applying a management-driven approach to marketing, aligning strategy, performance advertising, content, and sales into a cohesive growth system. I'm continuously expanding my expertise and strategically integrating new channels based on business goals and niche revenue growth, scalability, and long-term performance—not vanity metrics.…I'm Anastasiya Barouskaya, a Marketing Strategist focused on Meta Ads and full-funnel growth. I bring 4+ years of experience in Meta Ads and 6 years in leadership and sales experience in the banking sector, delivering cohesive growth for agencies or client-side teams. I'm applying a management-driven approach to marketing, aligning strategy, performance advertising, content, and sales into a cohesive growth system. I'm continuously expanding my expertise and strategically integrating new channels based on business goals and niche revenue growth, scalability, and long-term performance—not vanity metrics.

Anastasiya Barouskaya

Growth Marketer, Digital Marketer, Brand Strategist, +3

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I'm Anastasiya Barouskaya, a Marketing Strategist focused on Meta Ads and full-funnel growth. I bring 4+ years of experience in Meta Ads and 6 years in leadership and sales experience in the banking sector, delivering cohesive growth for agencies or client-side teams. I'm applying a management-driven approach to marketing, aligning strategy, performance advertising, content, and sales into a cohesive growth system. I'm continuously expanding my expertise and strategically integrating new channels based on business goals and niche revenue growth, scalability, and long-term performance—not vanity metrics.…I'm Anastasiya Barouskaya, a Marketing Strategist focused on Meta Ads and full-funnel growth. I bring 4+ years of experience in Meta Ads and 6 years in leadership and sales experience in the banking sector, delivering cohesive growth for agencies or client-side teams. I'm applying a management-driven approach to marketing, aligning strategy, performance advertising, content, and sales into a cohesive growth system. I'm continuously expanding my expertise and strategically integrating new channels based on business goals and niche revenue growth, scalability, and long-term performance—not vanity metrics.

Available to hire

I’m Anastasiya Barouskaya, a Marketing Strategist focused on Meta Ads and full-funnel growth. I bring 4+ years of experience in Meta Ads and 6 years in leadership and sales experience in the banking sector, delivering cohesive growth for agencies or client-side teams.

I’m applying a management-driven approach to marketing, aligning strategy, performance advertising, content, and sales into a cohesive growth system. I’m continuously expanding my expertise and strategically integrating new channels based on business goals and niche revenue growth, scalability, and long-term performance—not vanity metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Advanced

Estonian

Advanced

Work Experience

Marketing Strategist at Meta Ads

January 1, 2022 - Present

Developed and executed full-funnel marketing strategies combining Meta Ads, content, and sales alignment across multiple industries (including online education, premium home & interior brands, beauty, and service-based businesses). Led performance advertising campaigns, achieving revenue growth and improved ROAS. Drove a $15,000 revenue milestone in a key project and increased average order value by 30% for a US-based premium cabinetry manufacturer. Collaborated with founders and client-side teams as a strategic partner, continuously testing and integrating relevant channels for measurable outcomes focused on revenue growth, scalability, and long-term performance.

Senior Relationship Manager (Private Clients) at Belarus Prom Bank

January 1, 2014 - January 1, 2019

Led and managed a team of up to 20 private client managers across multiple locations. Responsible for sales performance, KPI achievement, and service quality standards. Built and maintained long-term relationships with private clients; actively involved in client acquisition and consultative sales with personalized solutions. Ensured compliance with internal regulations, service standards, and corporate policies; collaborated with internal teams to optimize processes and improve operational efficiency.

Marketing Strategist at Freelance / Estonia

January 1, 2022 - Present

Developed and executed full-funnel marketing strategies combining Meta Ads, content, and sales alignment. Managed performance advertising campaigns across multiple industries (online education, premium home & interior brands, beauty, and service-based businesses). Led campaigns, measured ROAS, and contributed to revenue growth, including a $15,000 revenue milestone and a $6,000 revenue launch; increased average order value by 30% for a US-based premium cabinetry manufacturer. Collaborated with founders and business owners as a strategic partner; continuously tested and integrated relevant marketing channels with a focus on measurable outcomes such as revenue growth, scalability, and long-term performance. Created short-form video and visual content using Canva and CapCut for performance testing and Instagram Stories; designed customer discovery interviews and concise, insight-driven case studies to support high-ticket sales.

Senior Relationship Manager (Private Clients) at Belagro Prom Bank (Belarus) - State-Owned Commercial Bank

January 1, 2014 - September 1, 2019

Led a team of up to 20 private client managers across multiple locations; responsible for sales performance, KPIs, and service quality standards. Built and maintained long-term relationships with private clients; involved in client acquisition, consultative sales, and personalized solutions. Ensured compliance with internal regulations, service standards, and corporate policies; collaborated with internal teams to optimize processes and improve operational efficiency.