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I'm a performance-driven marketing professional with 2+ years' experience delivering measurable commercial growth across retail and e-commerce environments. I specialise in managing £200K+ trading performance, paid media optimization, and campaign strategy that boosts ROAS and acquisition. I excel at brand storytelling, GA4 reporting, and cross-functional delivery to drive meaningful business results. I'm commercially focused, data-fluent, and execution-ready, with hands-on experience in KPI dashboards, customer insights, and lifecycle marketing. I'm open to relocation and eager to contribute to dynamic teams delivering measurable growth.…I'm a performance-driven marketing professional with 2+ years' experience delivering measurable commercial growth across retail and e-commerce environments. I specialise in managing £200K+ trading performance, paid media optimization, and campaign strategy that boosts ROAS and acquisition. I excel at brand storytelling, GA4 reporting, and cross-functional delivery to drive meaningful business results. I'm commercially focused, data-fluent, and execution-ready, with hands-on experience in KPI dashboards, customer insights, and lifecycle marketing. I'm open to relocation and eager to contribute to dynamic teams delivering measurable growth.

Nehali Alkeshbhai Pattani

Brand Designer, Brand Strategist, Marketing Strategist, +2

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I'm a performance-driven marketing professional with 2+ years' experience delivering measurable commercial growth across retail and e-commerce environments. I specialise in managing £200K+ trading performance, paid media optimization, and campaign strategy that boosts ROAS and acquisition. I excel at brand storytelling, GA4 reporting, and cross-functional delivery to drive meaningful business results. I'm commercially focused, data-fluent, and execution-ready, with hands-on experience in KPI dashboards, customer insights, and lifecycle marketing. I'm open to relocation and eager to contribute to dynamic teams delivering measurable growth.…I'm a performance-driven marketing professional with 2+ years' experience delivering measurable commercial growth across retail and e-commerce environments. I specialise in managing £200K+ trading performance, paid media optimization, and campaign strategy that boosts ROAS and acquisition. I excel at brand storytelling, GA4 reporting, and cross-functional delivery to drive meaningful business results. I'm commercially focused, data-fluent, and execution-ready, with hands-on experience in KPI dashboards, customer insights, and lifecycle marketing. I'm open to relocation and eager to contribute to dynamic teams delivering measurable growth.

Available to hire

I’m a performance-driven marketing professional with 2+ years’ experience delivering measurable commercial growth across retail and e-commerce environments. I specialise in managing £200K+ trading performance, paid media optimization, and campaign strategy that boosts ROAS and acquisition. I excel at brand storytelling, GA4 reporting, and cross-functional delivery to drive meaningful business results.

I’m commercially focused, data-fluent, and execution-ready, with hands-on experience in KPI dashboards, customer insights, and lifecycle marketing. I’m open to relocation and eager to contribute to dynamic teams delivering measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Customer and Trading Manager at Sainsbury's

September 1, 2024 - Present

Lead a team of 10 within a high-volume department, driving £200K+ trading performance per period. Execute and coordinate promotional campaigns and customer-facing marketing activity, contributing to a 15% YoY improvement in promotional effectiveness. Built structured KPI dashboards, improving visibility across sales, availability, and promotional impact, reducing reporting time by 30%. Improved customer satisfaction scores by 28% through structured analysis of CSAT data and root-cause resolution initiatives. Collaborated with trading, commercial, and operations teams to ensure promotional activity was accurately briefed, launched on time, and optimised post-launch.

Social media & Paid marketing Lead at Siya Fine Silver Jewellery

September 1, 2024 - August 1, 2025

Owned end-to-end paid and organic digital strategy across Meta platforms, driving 60% growth in customer acquisition and 45% increase in online revenue within 12 months. Planned, launched, and optimised paid ad campaigns through structured A/B testing, improving ROI by 35% and reducing CPC by 30%. Increased engagement by 70% through high-performing content strategy (reels, carousels, conversion-focused creatives). Tracked campaign performance using GA4 and platform analytics to optimise targeting, creative, and budget allocation, and developed campaign calendars and lifecycle marketing initiatives, increasing loyalty programme sign-ups by 35%.

Co-Founder and Marketing Manager at The Thread Story

July 1, 2022 - December 1, 2022

Led go-to-market strategy for 5+ product launches, increasing customer base by 70% within first year. Scaled Instagram following from 1.2K to 7.1K in 6 months through influencer partnerships and digital campaigns. Increased monthly sales by 60% through integrated digital campaigns and storytelling-led positioning. Monitored engagement and sales performance metrics to refine acquisition strategy and maximise marketing efficiency.