Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Naomi Phaneuf, a global marketing and business operations executive with 20+ years of experience leading strategic transformation, operational excellence, and scalable growth across life sciences, biotech, healthcare, cyber security, EHS, and more. I excel at aligning marketing strategy with business objectives, driving demand generation, digital innovation, and automation to accelerate revenue and strengthen brands, from startup to enterprise environments. I thrive in cross-functional settings and enjoy turning complex challenges into clear, data-driven actions that deliver measurable results. I’m passionate about building high-performing teams, evolving brand narratives, and partnering with executives and boards to tell compelling stories that attract customers, investors, and strategic partners. I’m a collaborative leader who values clarity, accountability, and impactful execution, delivering change leadership and precise go-to-market work that accelerates growth and strengthens market presence.…I am Naomi Phaneuf, a global marketing and business operations executive with 20+ years of experience leading strategic transformation, operational excellence, and scalable growth across life sciences, biotech, healthcare, cyber security, EHS, and more. I excel at aligning marketing strategy with business objectives, driving demand generation, digital innovation, and automation to accelerate revenue and strengthen brands, from startup to enterprise environments. I thrive in cross-functional settings and enjoy turning complex challenges into clear, data-driven actions that deliver measurable results. I’m passionate about building high-performing teams, evolving brand narratives, and partnering with executives and boards to tell compelling stories that attract customers, investors, and strategic partners. I’m a collaborative leader who values clarity, accountability, and impactful execution, delivering change leadership and precise go-to-market work that accelerates growth and strengthens market presence.

Naomi Phaneuf

Marketing Strategist, Brand Strategist, Growth Marketer, +2





I am Naomi Phaneuf, a global marketing and business operations executive with 20+ years of experience leading strategic transformation, operational excellence, and scalable growth across life sciences, biotech, healthcare, cyber security, EHS, and more. I excel at aligning marketing strategy with business objectives, driving demand generation, digital innovation, and automation to accelerate revenue and strengthen brands, from startup to enterprise environments. I thrive in cross-functional settings and enjoy turning complex challenges into clear, data-driven actions that deliver measurable results. I’m passionate about building high-performing teams, evolving brand narratives, and partnering with executives and boards to tell compelling stories that attract customers, investors, and strategic partners. I’m a collaborative leader who values clarity, accountability, and impactful execution, delivering change leadership and precise go-to-market work that accelerates growth and strengthens market presence.…I am Naomi Phaneuf, a global marketing and business operations executive with 20+ years of experience leading strategic transformation, operational excellence, and scalable growth across life sciences, biotech, healthcare, cyber security, EHS, and more. I excel at aligning marketing strategy with business objectives, driving demand generation, digital innovation, and automation to accelerate revenue and strengthen brands, from startup to enterprise environments. I thrive in cross-functional settings and enjoy turning complex challenges into clear, data-driven actions that deliver measurable results. I’m passionate about building high-performing teams, evolving brand narratives, and partnering with executives and boards to tell compelling stories that attract customers, investors, and strategic partners. I’m a collaborative leader who values clarity, accountability, and impactful execution, delivering change leadership and precise go-to-market work that accelerates growth and strengthens market presence.

Available to hire

I am Naomi Phaneuf, a global marketing and business operations executive with 20+ years of experience leading strategic transformation, operational excellence, and scalable growth across life sciences, biotech, healthcare, cyber security, EHS, and more. I excel at aligning marketing strategy with business objectives, driving demand generation, digital innovation, and automation to accelerate revenue and strengthen brands, from startup to enterprise environments. I thrive in cross-functional settings and enjoy turning complex challenges into clear, data-driven actions that deliver measurable results.

I’m passionate about building high-performing teams, evolving brand narratives, and partnering with executives and boards to tell compelling stories that attract customers, investors, and strategic partners. I’m a collaborative leader who values clarity, accountability, and impactful execution, delivering change leadership and precise go-to-market work that accelerates growth and strengthens market presence.

Skills

Copywriting

Data Visualization

Experience Level

Copywriting

Expert

Data Visualization

Intermediate

Language

English

Fluent

Work Experience

Fractional Chief Marketing Officer at ForeverCard Inc.

November 1, 2024 - March 1, 2025

Led strategic marketing and operations for an early-stage gifting startup; developed a comprehensive go-to-market plan, defined product differentiation, built a seasonal demand generation framework, and drove early adopter growth and scalable revenue.

Fractional Chief Marketing and Brand Officer at Coaching Season LLC

October 1, 2024 - April 1, 2025

Led strategic marketing and organizational brand transformation; aligned brand strategy with business goals, rebuilt brand expression, and launched a multi-channel content program to drive client acquisition and retention.

Chief Marketing Officer at FluidForm Bio

August 1, 2023 - March 31, 2024

Built the marketing function from the ground up; steered corporate branding, digital marketing, investor communications, and go-to-market readiness in a biotech startup.

Senior Vice President of Marketing at SAI360

August 1, 2021 - April 30, 2023

Led global marketing across AMER, EMEA, APAC; executed corporate rebrand, growth programs, investor relations support, and external communications to strengthen brand and market position.

Senior Director Marketing – Global Demand Generation at SAIGlobal

February 1, 2021 - July 31, 2021

Directed a global demand generation function; built automated lead routing, optimized digital programs, and delivered measurable pipeline growth while aligning marketing with revenue targets.

Senior Marketing Programs Manager – Demand Generation at ProcessUnity

August 1, 2018 - February 28, 2021

Launched a formal demand generation program and pipeline initiatives; built a scalable marketing tech stack, improved lead quality, and supported revenue growth with a high-velocity cadence.

Senior Promotional Writer – Various Marketing & Communications Roles at MEDITECH

July 1, 2002 - July 31, 2018

Led regulatory marketing communications, product marketing strategies, public relations, and executive communications; supported enterprise campaigns and HIMSS events to strengthen brand credibility.

Board Member at Browning Associates — Advisory Network

August 1, 2024 - Present

Facilitated strategic networking for senior executives, provided industry insights, and offered career advisory support to enhance executive branding and advancement opportunities.