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I am a seasoned digital marketing professional with over a decade of cross-channel experience across the MEN A region, delivering data-driven strategies that boost brand awareness and sustainable growth. I excel at leading diverse teams, designing innovative digital media strategies, and turning insights into high-impact campaigns for global brands.…

user1524399

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a seasoned digital marketing professional with over a decade of cross-channel experience across the MEN A region, delivering data-driven strategies that boost brand awareness and sustainable growth. I excel at leading diverse teams, designing innovative digital media strategies, and turning insights into high-impact campaigns for global brands.…

Available to hire

I am a seasoned digital marketing professional with over a decade of cross-channel experience across the MEN A region, delivering data-driven strategies that boost brand awareness and sustainable growth.

I excel at leading diverse teams, designing innovative digital media strategies, and turning insights into high-impact campaigns for global brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

French

Advanced

Arabic

Fluent

Spanish; Castilian

Advanced

Work Experience

Risk Analyst at BMCE Bank Rabat

January 1, 2010 - December 31, 2013

Conducted risk assessments on credit and loan applications to evaluate borrower creditworthiness; developed risk management strategies to optimize lending practices and ensure compliance.

Marketing Manager at BMCE Bank Rabat

January 1, 2013 - December 31, 2020

Executed B2B marketing strategies for banking products; optimized local and regional campaigns, onboarding, pricing, and visual presentation for the web shop; led 50+ campaigns including influencer collaborations; improved conversions and brand visibility.

Regional Marketing Manager EMA at Razer GmbH Europe

January 1, 2022 - December 31, 2024

Managed cross-channel marketing strategies for the EMA region; served major clients such as Tencent, Activation, Supercell, and Ubisoft; oversaw Meta, Google Ads, and display campaigns; led budgeting, KPI reporting, and team coordination.