I am a seasoned digital marketing professional with over a decade of cross-channel experience across the MEN A region, delivering data-driven strategies that boost brand awareness and sustainable growth. I excel at leading diverse teams, designing innovative digital media strategies, and turning insights into high-impact campaigns for global brands.

user1524399

I am a seasoned digital marketing professional with over a decade of cross-channel experience across the MEN A region, delivering data-driven strategies that boost brand awareness and sustainable growth. I excel at leading diverse teams, designing innovative digital media strategies, and turning insights into high-impact campaigns for global brands.

Available to hire

I am a seasoned digital marketing professional with over a decade of cross-channel experience across the MEN A region, delivering data-driven strategies that boost brand awareness and sustainable growth.

I excel at leading diverse teams, designing innovative digital media strategies, and turning insights into high-impact campaigns for global brands.

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Language

English
Fluent
German
Advanced
French
Advanced
Arabic
Fluent
Spanish; Castilian
Advanced

Work Experience

Risk Analyst at BMCE Bank Rabat
January 1, 2010 - December 31, 2013
Conducted risk assessments on credit and loan applications to evaluate borrower creditworthiness; developed risk management strategies to optimize lending practices and ensure compliance.
Marketing Manager at BMCE Bank Rabat
January 1, 2013 - December 31, 2020
Executed B2B marketing strategies for banking products; optimized local and regional campaigns, onboarding, pricing, and visual presentation for the web shop; led 50+ campaigns including influencer collaborations; improved conversions and brand visibility.
Regional Marketing Manager EMA at Razer GmbH Europe
January 1, 2022 - December 31, 2024
Managed cross-channel marketing strategies for the EMA region; served major clients such as Tencent, Activation, Supercell, and Ubisoft; oversaw Meta, Google Ads, and display campaigns; led budgeting, KPI reporting, and team coordination.

Education

Master of Science in International Marketing at Texas A&M University
January 1, 2011 - December 31, 2012
Bachelor of Business Administration at IHEM Morocco
January 1, 2005 - December 31, 2010
High School Diploma at Moulay Ali Cherif High School, Morocco
January 1, 2002 - December 31, 2004

Qualifications

Meta Certified Ads
January 11, 2030 - February 25, 2026
Google Certified Ads
January 11, 2030 - February 25, 2026

Industry Experience

Media & Entertainment, Financial Services, Gaming, Software & Internet, Telecommunications