I'm a Marketing Manager with a proven track record of leading integrated digital and offline campaigns that align to business strategies and revenue goals. I steward new business and digital lead generation through brand uplift and targeted communication plans across paid, owned, and earned channels. I excel at managing media plans, campaign calendars, and partnering with leading agencies, while monitoring performance through KPIs such as ROAS, CAC, CPS, and CPP. I bring advanced Marketo expertise (Super User), lead management across Google Ads, Meta Ads, and affiliate networks, plus robust reporting and marketing analytics. I am data-driven, obsessed with optimizing customer journeys, and have experience managing digital budgets (1.2M CAD in a prior role). I also apply SEO, GBP optimization, and cross-functional collaboration for successful product launches and loyalty initiatives.…I'm a Marketing Manager with a proven track record of leading integrated digital and offline campaigns that align to business strategies and revenue goals. I steward new business and digital lead generation through brand uplift and targeted communication plans across paid, owned, and earned channels. I excel at managing media plans, campaign calendars, and partnering with leading agencies, while monitoring performance through KPIs such as ROAS, CAC, CPS, and CPP. I bring advanced Marketo expertise (Super User), lead management across Google Ads, Meta Ads, and affiliate networks, plus robust reporting and marketing analytics. I am data-driven, obsessed with optimizing customer journeys, and have experience managing digital budgets (1.2M CAD in a prior role). I also apply SEO, GBP optimization, and cross-functional collaboration for successful product launches and loyalty initiatives.WWWW…