Available to hire
I’m Oscar Desii, a leadership and growth strategist operating at the intersection of positioning, transformation, and scalable growth. I partner with executive teams to redefine competitive advantage, unlock expansion opportunities, and align brand with evolving business models.
I’m driven by 12+ years of delivering strategic clarity and execution across consulting, creative industries, and second-generation business transformation, and I blend rigorous strategic thinking with hands-on delivery and AI-enabled decision-making.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
Italian
Advanced
Work Experience
Business Strategy & Digital Transformation Lead at Sandro Desii
January 1, 2017 - January 1, 2025Led second-generation business transition, digital transformation (ERP and process integration), eCommerce launch, cross-functional modernization, and sales territory development exceeding €2M.
Head of Strategy at Mucho Design
January 1, 2015 - January 1, 2017Directed international brand strategy projects across Europe and the US for major corporate clients.
Founder & Strategy Director at Fundamento®
January 1, 2014 - PresentStrategic advisor to executive teams on positioning, growth definition, market expansion, and transformation. Integrating AI into strategic and creative processes to enhance decision-making and scalability.
Education
Executive Positioning at idEC-UPF (Universitat Pompeu Fabra)
January 11, 2030 - February 25, 2026The Secret Power of Brands at Wolf Ollins – University of East Anglia
January 11, 2030 - February 25, 2026Advertising & Public Relations at Blanquerna (Universitat Ramon Llull)
January 11, 2030 - February 25, 2026Executive Training at Dale Carnegie
January 11, 2030 - February 25, 2026Executive Training at Dale Carnegie
January 11, 2030 - February 25, 2026Strategy Thinking / IA Branded Content at idEC- UPF (Universitat Pompeu Fabra)
January 11, 2030 - February 25, 2026The Secret Power of Brands at Wolf Ollins
January 11, 2030 - February 25, 2026Advertising & Public Relations at Blanquerna (Universitat Ramon Llull)
January 11, 2030 - February 25, 2026Brand Management & Strategy at IDEP School of Image & Design (UAO)
January 11, 2030 - February 25, 2026Branding & E-Commerce at IQS Barcelona · Business University
January 11, 2030 - February 25, 2026Advertising & Public Relations at Blanquerna (Universitat Ramon Llull)
January 11, 2030 - February 25, 2026Brand Management & Strategy at IDEP School of Image & Design (UAO)
January 11, 2030 - February 25, 2026Brand Strategy & Communications at idEC- UPF (Universitat Pompeu Fabra)
January 11, 2030 - February 25, 2026The Secret Power of Brands at University of East Anglia
January 11, 2030 - February 25, 2026Executive Training at Dale Carnegie
January 11, 2030 - February 25, 2026Strategic Positioning, Growth Strategy, Market Expansion, Digital Transformation AI Integration at idEC- UPF (Universitat Pompeu Fabra)
January 11, 2030 - February 25, 2026The Secret Power of Brands at University of East Anglia
January 11, 2030 - February 25, 2026Advertising & Public Relations at Blanquerna (Universitat Ramon Llull)
January 11, 2030 - February 25, 2026Executive Training at Dale Carnegie
January 11, 2030 - February 25, 2026Qualifications
Executive Training — Dale Carnegie
January 11, 2030 - February 25, 2026Executive Training
January 11, 2030 - February 25, 2026The Secret Power of Brands
January 11, 2030 - February 25, 2026Strategy Thinking / IA Branded Content
January 11, 2030 - February 25, 2026Advertising & Public Relations
January 11, 2030 - February 25, 2026Brand Management & Strategy
January 11, 2030 - February 25, 2026Branding & E-Commerce
January 11, 2030 - February 25, 2026Executive Training — Dale Carnegie
January 11, 2030 - February 25, 2026Advertising & Public Relations
January 11, 2030 - February 25, 2026Brand Management & Strategy
January 11, 2030 - February 25, 2026The Secret Power of Brands
January 11, 2030 - February 25, 2026Strategy Thinking / IA
January 11, 2030 - February 25, 2026Executive Training
January 11, 2030 - February 25, 2026Brand Strategy & Communications
January 11, 2030 - February 25, 2026The Secret Power of Brands
January 11, 2030 - February 25, 2026Advertising & Public Relations
January 11, 2030 - February 25, 2026Industry Experience
Professional Services, Media & Entertainment, Financial Services, Education, Other, Consumer Goods, Telecommunications, Retail, Software & Internet, Energy & Utilities
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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