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Hi, I’m Ignacio Herrero Garçon. I’m a marketing strategist with 5+ years of experience driving brand growth, campaign execution, and team leadership across global markets. I specialize in digital advertising, marketplace optimization, and CRM systems, and I’m known for turning data into actionable strategies that deliver measurable results. I thrive in fast-paced environments, value cross-functional collaboration, and enjoy building trusted partnerships with clients. My track record includes leading multi-market campaigns, accelerating rollout speed through automation, and delivering strong client retention through performance and creative problem-solving.…Hi, I’m Ignacio Herrero Garçon. I’m a marketing strategist with 5+ years of experience driving brand growth, campaign execution, and team leadership across global markets. I specialize in digital advertising, marketplace optimization, and CRM systems, and I’m known for turning data into actionable strategies that deliver measurable results. I thrive in fast-paced environments, value cross-functional collaboration, and enjoy building trusted partnerships with clients. My track record includes leading multi-market campaigns, accelerating rollout speed through automation, and delivering strong client retention through performance and creative problem-solving.

Ignacio Herrero

Marketing Strategist, Digital Marketer, Marketing Consultant, +2

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Hi, I’m Ignacio Herrero Garçon. I’m a marketing strategist with 5+ years of experience driving brand growth, campaign execution, and team leadership across global markets. I specialize in digital advertising, marketplace optimization, and CRM systems, and I’m known for turning data into actionable strategies that deliver measurable results. I thrive in fast-paced environments, value cross-functional collaboration, and enjoy building trusted partnerships with clients. My track record includes leading multi-market campaigns, accelerating rollout speed through automation, and delivering strong client retention through performance and creative problem-solving.…Hi, I’m Ignacio Herrero Garçon. I’m a marketing strategist with 5+ years of experience driving brand growth, campaign execution, and team leadership across global markets. I specialize in digital advertising, marketplace optimization, and CRM systems, and I’m known for turning data into actionable strategies that deliver measurable results. I thrive in fast-paced environments, value cross-functional collaboration, and enjoy building trusted partnerships with clients. My track record includes leading multi-market campaigns, accelerating rollout speed through automation, and delivering strong client retention through performance and creative problem-solving.

Available to hire

Hi, I’m Ignacio Herrero Garçon. I’m a marketing strategist with 5+ years of experience driving brand growth, campaign execution, and team leadership across global markets. I specialize in digital advertising, marketplace optimization, and CRM systems, and I’m known for turning data into actionable strategies that deliver measurable results.

I thrive in fast-paced environments, value cross-functional collaboration, and enjoy building trusted partnerships with clients. My track record includes leading multi-market campaigns, accelerating rollout speed through automation, and delivering strong client retention through performance and creative problem-solving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Strategist at Freelancer

October 1, 2022 - Present

Led performance marketing projects for brands like Kayser Roth, Move2Play, Xero Shoes, and Scojo New York, managing $20M+ in annual ad spend. Drove average YoY sales growth of 30% through data-led campaign optimization. Executed go-to-market strategies for Move2Play’s 2024 product launches, achieving top 10 Amazon rankings across all new SKUs within launch quarter. Directed cross-functional teams across time zones, improving campaign rollout speed by 75% through streamlined workflows and automation tools. Advised clients on full-funnel advertising strategies using Amazon DSP, Meta, and marketplace analytics, reaching up to 10x RoAS on top-performing accounts. Achieved a 75% client acquisition success rate and maintained a 100% retention rate, building long-term partnerships through performance and trust.

Senior Account Manager at Luminary Retailers - Agency

March 1, 2021 - August 1, 2022

Successfully managed and optimized digital and social media advertising campaigns for luxury beauty brands, resulting in an average increase of 50% in sales revenue MoM within the first six months of management while keeping a 5x RoAS. Managed accounts for multiple high-end beauty brands including Phytomer, Yon-Ka, or Kerstin Florian. Developed and implemented comprehensive advertising strategies that increased brand awareness by 50% among new-to-brand customers, boosted customer engagement by Subscribe&Save by over 350%, and increased sales by 30%. Built strong client relationships with regular communication, strategic insights, and reporting to ensure high levels of client satisfaction. Collaborated with cross-functional teams, including finance, sales and marketing, to develop and implement comprehensive budgets that aligned with overall business goals.

Digital Marketing Consultant at Bobsled Marketing - Agency

September 1, 2018 - March 1, 2021

Managed accounts for multiple clients including Murad Skincare, Dubgee by Whoopi Goldberg, Fountain of Truth and Lexar, among others. Developed and implemented digital marketing strategies across Amazon, Google Ads, Instacart, Facebook, and Instagram. Conducted regular monitoring and optimization of PPC campaigns to ensure optimal performance and ROI of 30%. Reviewed and analyzed product pages and brand storefronts, identifying opportunities to improve their visibility and engagement through targeted advertising campaigns. Created and executed comprehensive 3-year plans to drive growth and revenue for clients while staying within budget and timeline constraints.

Marketing Assistant at Essity

February 1, 2018 - September 1, 2018

Collaborated with Iberia Brand Managers to relaunch Colhogar in the Iberia market and activation of communication for the period 2018-2019. Follow up on all the activity of the brand Demak'Up. Analyze and extract conclusions from business data from different sources: Nielsen, SAP, etc. Internal data investigation ad hoc of the consumers to build marketing plans.