I'm a qualified wine specialist with an international background, passionate about marketing, communications, and all things wine. I develop creative strategies that connect wine lovers with brands, regions, and experiences. From sommellerie to wine tourism and large-scale events, I thrive on building partnerships, telling compelling stories, and delivering results across Europe, Asia, and beyond.…

Xeniya Volosnikova

I'm a qualified wine specialist with an international background, passionate about marketing, communications, and all things wine. I develop creative strategies that connect wine lovers with brands, regions, and experiences. From sommellerie to wine tourism and large-scale events, I thrive on building partnerships, telling compelling stories, and delivering results across Europe, Asia, and beyond.…

Available to hire

I’m a qualified wine specialist with an international background, passionate about marketing, communications, and all things wine. I develop creative strategies that connect wine lovers with brands, regions, and experiences.

From sommellerie to wine tourism and large-scale events, I thrive on building partnerships, telling compelling stories, and delivering results across Europe, Asia, and beyond.

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Language

English
Fluent
Spanish; Castilian
Advanced
French
Advanced
German
Intermediate
Russian
Fluent

Work Experience

Marketing & Communications at L’Association de la sommellerie internationale (ASI)
July 1, 2021 - Present
Creating and implementing marketing and communications strategy, content creation and planning (website, newsletter, ASI Magazine), management of social media, budgeting and reporting. Managing partner relations, event management, communication on partner activities. Key events: Best Sommelier of the World 2023 (Paris); Best Sommelier of Asia & Pacific 2022 (Tokyo); Best Sommelier of the Americas 2022 (Chile); Best Sommelier of Europe and Africa 2021 (Cyprus).
Marketing/PR Intern at Wine&Partners
March 1, 2021 - June 1, 2021
Internship at a PR agency supporting wineries, wine regions and wine professionals in their online presence and promotion. Responsible for expanding our network and activities to the Eastern European markets (including Russia, Belarus, Ukraine, Kazakhstan).
Brand Manager / Brand Ambassador at Wines & Champagne Portfolio, Pernod Ricard Kazakhstan
September 1, 2018 - August 1, 2019
Managed portfolio of wines from Spain (Campo Viejo), New Zealand (Brancott Estate), France (Lillet), including launch of new products to the market, promotion, wine training, sales execution, events. Managed luxury Champagne portfolio (G.H.Mumm, Perrier-Jouet). Main achievements: 2nd place at Astana Sommelier Cup (2018); 4th place at Kazakhstan Best Sommelier Competition (2019).
Winemaking Intern at Chateau Leoville-Poyferre, 2eme Grand Cru Classe
September 1, 2020 - October 1, 2020
Assistant to Cellar Master during the harvest and vinification of the 2020 harvest. Responsibilities included, but not limited to: pre-harvest control of grape maturity, analysis of incoming harvest, vinification and ferments application, maceration, pumping, fermentation temperature control, transition of wines into malolactic fermentation, decuvage, pressing, analyses and tasting of finished wines, etc.

Education

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Qualifications

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Industry Experience

Professional Services, Travel & Hospitality, Media & Entertainment