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I am a Digital Marketing and CRM professional with 10 years of experience in consumer relations and 1 year in digital marketing, including recent hands-on involvement in digital content workflows, multi-channel digital media execution, website asset management, chatbot coordination, online reputation monitoring, and CRM platform governance for multinational FMCG organizations.\n\nI am experienced in content publishing, digital dashboards, Power BI reporting, digital tool operations, and consumer analytics, supporting compliant, data-driven, and scalable marketing operations across enterprise platforms.…I am a Digital Marketing and CRM professional with 10 years of experience in consumer relations and 1 year in digital marketing, including recent hands-on involvement in digital content workflows, multi-channel digital media execution, website asset management, chatbot coordination, online reputation monitoring, and CRM platform governance for multinational FMCG organizations.\n\nI am experienced in content publishing, digital dashboards, Power BI reporting, digital tool operations, and consumer analytics, supporting compliant, data-driven, and scalable marketing operations across enterprise platforms.

Priyanka Kothari

Digital Marketer, Social Media Manager, Marketing Strategist, +2

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I am a Digital Marketing and CRM professional with 10 years of experience in consumer relations and 1 year in digital marketing, including recent hands-on involvement in digital content workflows, multi-channel digital media execution, website asset management, chatbot coordination, online reputation monitoring, and CRM platform governance for multinational FMCG organizations.\n\nI am experienced in content publishing, digital dashboards, Power BI reporting, digital tool operations, and consumer analytics, supporting compliant, data-driven, and scalable marketing operations across enterprise platforms.…I am a Digital Marketing and CRM professional with 10 years of experience in consumer relations and 1 year in digital marketing, including recent hands-on involvement in digital content workflows, multi-channel digital media execution, website asset management, chatbot coordination, online reputation monitoring, and CRM platform governance for multinational FMCG organizations.\n\nI am experienced in content publishing, digital dashboards, Power BI reporting, digital tool operations, and consumer analytics, supporting compliant, data-driven, and scalable marketing operations across enterprise platforms.

Available to hire

I am a Digital Marketing and CRM professional with 10 years of experience in consumer relations and 1 year in digital marketing, including recent hands-on involvement in digital content workflows, multi-channel digital media execution, website asset management, chatbot coordination, online reputation monitoring, and CRM platform governance for multinational FMCG organizations.\n\nI am experienced in content publishing, digital dashboards, Power BI reporting, digital tool operations, and consumer analytics, supporting compliant, data-driven, and scalable marketing operations across enterprise platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Executive – CRM & Digital at Danone

November 1, 2024 - Present

Managed social media content activations, digital and CRM platforms; coordinated Diet Program Bot and Nutritionist Program digital workflows; supported digital content publishing for articles and digital assets; briefed external stakeholders on technical modifications; achieved a perfect audit score in customer service evaluations; managed end-to-end influencer and VOE initiatives; monitored online reputation and digital consumer engagement using Linkfluence and CRM tools; tracked tool performance (such as IDA and Stool) and campaign performance using social listening tool Linkfluence; supported CRM upgrades, compliance reporting, and data governance; executed successful brand activations for three brands across leading e-commerce platforms (FirstCry and Amazon); achieved 98% success in executing content activation initiatives; generated customized reports for stakeholders; administered agency-designed bot dashboards for brand performance monitoring.

Global Consumer Relations Associate at The Hershey Company

April 1, 2019 - November 1, 2024

Solely managed end-to-end customer service processes for India, delivering 98% operational efficiency; performed comprehensive analysis of Quality, Marketing, and Nutrition data for the US and Canada; supported CRM-based digital engagement programs and online feedback workflows; standardized data validation, improving reporting accuracy; managed customer service operations using CRM tool Asute Agent; achieved 99% customer satisfaction by effectively addressing inquiries and resolving concerns across all touchpoints; updated and maintained product information accurately within the CRM system; generated customized reports for stakeholders, maintaining high standards of accuracy and timeliness; managed email responses for US and Canada consumers, ensuring SLA adherence and brand-appropriate communication; led the creation and integration of the CRM Knowledge Base and product information for India, while supporting similar initiatives for the US and Canada.

Customer Service Executive at General Mills

April 1, 2015 - April 1, 2019

Handled end-to-end customer service operations; ensured accurate documentation in the CRM tool ICE and resolution tracking; generated customized reports for stakeholders, maintaining high standards of accuracy and timeliness; managed end-to-end logging of questions and concerns from B&F Services (Bakery & Food Services), supporting streamlined communication and resolution.

Senior Customer Service Executive at Serco Global Services

August 1, 2014 - March 1, 2015

Handled end-to-end customer service operations; supported CRM reporting initiatives; successfully launched a website chatbot program for the India market; rolled out CSAT survey initiative for India; developed Power BI dashboards for CRM, feedback, and quality analytics; achieved 100% of defined annual goals for digital tools and content activation.