Tyler Hodgkinson

Head of Account Management at Commerce Garage

Act as primary client liaison, securing approvals for strategies and creatives, setting performance expectations and ensuring client satisfaction through regular reviews and feedback. Develop and implement comprehensive marketing strategies aligned with clients' goals, including short- and long-term objectives. Lead the creation and execution of integrated marketing campaigns across digital platforms such as Meta, Google, Email, and TikTok, ensuring consistent brand messaging and visual identity. Manage marketing budgets, allocating resources to maximize ROI and tracking campaign performance through KPIs for continuous improvement. Create and oversee marketing management practices, defining documentation and procedures. Lead, mentor, and develop media buying team to ensure timely task completion and adherence to client quality expectations.

Acquisition Marketing Manager at FlipGive, Inc.

Coordinated with CEO and senior management to develop and execute marketing campaigns covering digital and print ads, social media, email communications, in-person events and public relations. Provided comprehensive reporting to key stakeholders. Managed and supervised external agencies to ensure brand consistency, budget allocation and alignment on company-wide strategies. Cultivated relationships with marketing partners such as NHL, Toronto Maple Leafs and Home Hardware.

Marketing Manager / Content Creation Specialist at Panda Inc.

Optimized Facebook, Instagram, Snapchat, Google, Pinterest and Taboola business accounts, ensuring KPIs across all marketing channels. Created Facebook, Instagram and Google Display ads, including copy and creative. Provided daily and weekly multi-channel performance reports. Managed social channels, developed and implemented organic social posts and consistent community engagement. Fully conceptualized creative, copy, promotions and themes for email campaigns; oversaw video production assets for YouTube and ads; led production team.

Host/Writer/Producer at Digital Circus (Rogers TV)

Created video game-themed TV program series for Rogers TV; wrote educational and accessible content for video game enthusiasts and casual viewers; arranged and conducted interviews with publishers, developers and other industry personnel; designed sets and directed on-location shoots; managed production tasks and post-production coordination; ensured on-time delivery of segments.

Marketing Coordinator at Nerd Block Inc.

Wrote press releases and product descriptions; planned and implemented digital marketing initiatives; maintained media relations and social media presence; supported events and communications.

Leasing Specialist at The Foundry on Simcoe

Ensured individual/ team lease and extension target achievement through social media, email, events and content marketing campaigns; conducted property tours; recommended compatible leasing options; completed necessary documents for new and potential tenants; facilitated daily communications with residents regarding roommate complaints, maintenance requests, technical issues and mail receipts.