I'm a creative who blends data-driven strategy with fresh ideas to bring brands to life in memorable ways. With over five years of experience, I’ve led product launches, national ad campaigns, digital strategy, and performance marketing across various industries. I thrive in collaborative environments and enjoy working with creative, production, and account teams to launch exciting campaigns.

Kaliska Gibson

I'm a creative who blends data-driven strategy with fresh ideas to bring brands to life in memorable ways. With over five years of experience, I’ve led product launches, national ad campaigns, digital strategy, and performance marketing across various industries. I thrive in collaborative environments and enjoy working with creative, production, and account teams to launch exciting campaigns.

Available to hire

I’m a creative who blends data-driven strategy with fresh ideas to bring brands to life in memorable ways. With over five years of experience, I’ve led product launches, national ad campaigns, digital strategy, and performance marketing across various industries. I thrive in collaborative environments and enjoy working with creative, production, and account teams to launch exciting campaigns.

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Work Experience

Account Executive Marketing at Durrell Communications
June 1, 2025 - Present
Lead digital and performance strategies across multiple clients, enhancing engagement and campaign results through planning, optimization, and content creation.
Freelance Marketing Consultant at Various clients
January 1, 2024 - Present
Lead strategy and execution for small businesses focusing on performance marketing, video creation, and website development.
Marketing Coordinator at Rens Pets
January 1, 2023 - January 1, 2025
Managed cross-channel digital campaigns with a focus on optimizing ad budgets and driving brand sales through effective strategies.
Marketing Strategist at Aigh Vie Ltd (Maverick Games)
January 1, 2021 - January 1, 2023
Led brand strategy, built new guidelines and identities, and managed acquisition and retention strategies across various channels.

Education

Arts & Business at University of Waterloo
January 1, 2019 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment

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