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I'm Amanda Civitello, a marketing professional with a track record across high-profile brands. I've contributed to campaigns for ELLE, Maxim, Playboy Enterprises, and PepsiCo's internal creative studio, serving as a trusted thought partner who drives problem-solving, creative execution, and team development. I’m known for mentoring talent and leading cross-functional teams to deliver business-driven results. I'm passionate about building integrated campaigns, partnerships, and experiential programs that elevate brand equity and drive revenue. I thrive in fast-paced environments and enjoy mentoring others to reach their potential.…I'm Amanda Civitello, a marketing professional with a track record across high-profile brands. I've contributed to campaigns for ELLE, Maxim, Playboy Enterprises, and PepsiCo's internal creative studio, serving as a trusted thought partner who drives problem-solving, creative execution, and team development. I’m known for mentoring talent and leading cross-functional teams to deliver business-driven results. I'm passionate about building integrated campaigns, partnerships, and experiential programs that elevate brand equity and drive revenue. I thrive in fast-paced environments and enjoy mentoring others to reach their potential.

Amanda Civitello

Brand Strategist, Marketing Strategist, Creative Director, +2

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I'm Amanda Civitello, a marketing professional with a track record across high-profile brands. I've contributed to campaigns for ELLE, Maxim, Playboy Enterprises, and PepsiCo's internal creative studio, serving as a trusted thought partner who drives problem-solving, creative execution, and team development. I’m known for mentoring talent and leading cross-functional teams to deliver business-driven results. I'm passionate about building integrated campaigns, partnerships, and experiential programs that elevate brand equity and drive revenue. I thrive in fast-paced environments and enjoy mentoring others to reach their potential.…I'm Amanda Civitello, a marketing professional with a track record across high-profile brands. I've contributed to campaigns for ELLE, Maxim, Playboy Enterprises, and PepsiCo's internal creative studio, serving as a trusted thought partner who drives problem-solving, creative execution, and team development. I’m known for mentoring talent and leading cross-functional teams to deliver business-driven results. I'm passionate about building integrated campaigns, partnerships, and experiential programs that elevate brand equity and drive revenue. I thrive in fast-paced environments and enjoy mentoring others to reach their potential.

Available to hire

I’m Amanda Civitello, a marketing professional with a track record across high-profile brands. I’ve contributed to campaigns for ELLE, Maxim, Playboy Enterprises, and PepsiCo’s internal creative studio, serving as a trusted thought partner who drives problem-solving, creative execution, and team development. I’m known for mentoring talent and leading cross-functional teams to deliver business-driven results.
I’m passionate about building integrated campaigns, partnerships, and experiential programs that elevate brand equity and drive revenue. I thrive in fast-paced environments and enjoy mentoring others to reach their potential.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Senior Brand Partner at PepsiCo

January 1, 2022 - February 1, 2025

Primary strategic partner between brand marketing, creative, and cross-functional teams to deliver integrated campaigns across TV, digital, social, and experiential channels; managed multiple concurrent campaigns and workstreams; senior client liaison; facilitated creative reviews and provided strategic guidance to elevate creative quality; partnered with creative directors, designers, copywriters, and production teams to ensure cohesive execution; identified process improvements to streamline workflows and mentor junior team.

Independent Contractor at PepsiCo

September 1, 2016 - January 1, 2022

Led end-to-end coordination of creative projects across multiple clients and brands; partnered with creative and production resources to ensure high-quality, on-brand execution; balanced multiple concurrent projects in a fast-paced environment; guided clients through feedback cycles and ensured alignment with business goals and brand standards; managed scope and timelines, proactively addressing risks.

Vice President, Marketing Events at Playboy Enterprises

December 1, 2013 - July 1, 2016

Spearheaded the marketing events calendar across multiple brand entities; produced 75+ events annually to drive brand visibility, consumer engagement, and revenue growth; built tentpole event franchises and high-value partnerships; led end-to-end event strategy and execution; oversaw daily operations and managed large-scale external production partners; nurtured relationships with partners, talent, and stakeholders to amplify impact.