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Hi, I'm Daniel Boadu, a ghostwriter and email copywriter based in London. I help CEOs and brands capture rough notes, conversations, and launch ideas in publish-ready, high-converting language, blending human clarity with AI-assisted drafting. With 5+ years across agency, e-commerce, fitness, finance and events, I specialise in voice matching, interview-led drafting, email marketing, lifecycle messaging, and performance-led iteration. I work closely with stakeholders to tailor messages by audience and stage, while maintaining high standards for tone, compliance, and impact.…Hi, I'm Daniel Boadu, a ghostwriter and email copywriter based in London. I help CEOs and brands capture rough notes, conversations, and launch ideas in publish-ready, high-converting language, blending human clarity with AI-assisted drafting. With 5+ years across agency, e-commerce, fitness, finance and events, I specialise in voice matching, interview-led drafting, email marketing, lifecycle messaging, and performance-led iteration. I work closely with stakeholders to tailor messages by audience and stage, while maintaining high standards for tone, compliance, and impact.

Daniel Boadu

Copywriter, Content Creator, Marketing Strategist, +5

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Hi, I'm Daniel Boadu, a ghostwriter and email copywriter based in London. I help CEOs and brands capture rough notes, conversations, and launch ideas in publish-ready, high-converting language, blending human clarity with AI-assisted drafting. With 5+ years across agency, e-commerce, fitness, finance and events, I specialise in voice matching, interview-led drafting, email marketing, lifecycle messaging, and performance-led iteration. I work closely with stakeholders to tailor messages by audience and stage, while maintaining high standards for tone, compliance, and impact.…Hi, I'm Daniel Boadu, a ghostwriter and email copywriter based in London. I help CEOs and brands capture rough notes, conversations, and launch ideas in publish-ready, high-converting language, blending human clarity with AI-assisted drafting. With 5+ years across agency, e-commerce, fitness, finance and events, I specialise in voice matching, interview-led drafting, email marketing, lifecycle messaging, and performance-led iteration. I work closely with stakeholders to tailor messages by audience and stage, while maintaining high standards for tone, compliance, and impact.

Available to hire

Hi, I’m Daniel Boadu, a ghostwriter and email copywriter based in London. I help CEOs and brands capture rough notes, conversations, and launch ideas in publish-ready, high-converting language, blending human clarity with AI-assisted drafting.

With 5+ years across agency, e-commerce, fitness, finance and events, I specialise in voice matching, interview-led drafting, email marketing, lifecycle messaging, and performance-led iteration. I work closely with stakeholders to tailor messages by audience and stage, while maintaining high standards for tone, compliance, and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Copywriter & Email Marketer at Future plc (Awards and Events)

November 1, 2025 - January 1, 2026

Delivered performance copy across 20+ UK and US B2B and B2C brands, tailoring tone and persuasion for consumer vs professional decision-makers. Wrote and optimized campaign and lifecycle copy for brands including Marie Claire, Ideal Home, SCN, AV Technology, Sound & Video Contractor and SVC, aligning messaging with audience intent and segment behavior. Increased open rates by 10–15% through copy optimization, stronger hooks and value framing. Evolved tone-of-voice frameworks across brands and guided audience expectations. Supported a 20% revenue increase by using Apollo-curated targeted prospect lists and shaping outreach messaging for NAMM. Led copy and campaign planning for Best of Show Awards at NAMM, building the full email journey pre-launch to reduce last-minute delivery risk. Managed list sizes from 2,000 to 10,000 depending on brand, region and segment.

Copywriter & Email Marketer at Active Campaign Financial Markets Copy Project (OANDA / Coinbase)

November 1, 2023 - February 1, 2024

Produced finance-focused messaging outputs designed to simplify complex topics into clear, audience-friendly copy. Created tone and language variants for different regions while keeping messaging consistent and compliant in a regulated space. Refined messaging using performance signals (open rate, CTR and revenue per email) to improve clarity and engagement.

Copywriter & Email Marketer at Active Campaign Financial Markets Copy Project (OANDA / Coinpass)

November 1, 2023 - February 1, 2024

Copywriter & Email Marketer (Ghostwriter to CEO) at Social Revelation Marketing

November 1, 2022 - Present

Ghostwriting in the CEO’s voice across long-form thought leadership, lifecycle email and campaign messaging; built and optimised lifecycle and campaign copy across offers and segments. Increased lead magnet sign-ups by 20%, improved subject lines/open rates (15%) and CTR (12%), created automated welcome journeys (retention +10%, inactive contacts -8%), and refined deliverability signals with AI-assisted drafting.

Copywriter & Email Marketer at Social Revelation Marketing

November 1, 2022 - Present

Wrote and optimized lifecycle and campaign copy across offers and audiences, boosting lead magnet sign-ups by 20% through stronger hooks and clearer value framing. Delivered a 15% uplift in open rates and 12% CTR by enhancing subject lines, preview text and body flow, with messaging tailored to audience intent. Contributed to 10% revenue growth by balancing value-led sequences with offer-led pushes while protecting list health. Wrote social funnel copy feeding lead magnet sign-ups and ensured message consistency from social to email. Built an automated Kajabi welcome sequence with conversion-focused copy, increasing retention by 10% and reducing inactive contacts by 8%. Improved inbox placement by 25% via refined copy patterns and engagement signals. Adapted messaging from UK English to Texan-American English, lifting on-site engagement by 7%.

Copywriter & Email Marketer at Layton Media / Vanquish Holdings

May 1, 2022 - May 1, 2023

Ghostwrote and optimised launch and retention sequences (nurture, countdown, post-launch, re-engagement); generated $30,000 in 2 months. Wrote segmented campaign variants using RFM insights; created automated journeys; delivered a pre-sale sequence for a $1,000 course launch that sold out in 2 days. Monitored KPI performance and refined copy.

Copywriter & Email Marketer at Layton Media / Vanquis Holdings

May 1, 2022 - May 1, 2023

Wrote and optimized launch and retention sequences for multiple brands, generating $30,000 in 2 months through tighter offer framing, urgency, and objection handling. Created segmented campaigns using RFM insights to increase relevance for high-value and lapsed audiences, reducing bounce rates by 10%. Built automated customer journeys (abandoned cart, onboarding, win-back) with conversion-focused copy to reduce drop-offs and boost repeat actions. Crafted pre-sales emails for Vanquis Holdings’ first course launch at a $1,000 price point, selling out in 2 days with outcome-led positioning and social proof. Monitored performance and refined copy using KPI tracking (open rate, unsubscribe rate, deliverability) to guide testing and scaling.

Copywriter & Email Marketer at Layton Media / Vanquisin Holdings

May 1, 2022 - May 1, 2023

Wrote and optimized launch and retention sequences (nurture, countdown, post-launch and re-engagement), generating $30,000 in 2 months through tight offer framing, urgency and objection handling. Wrote segmented campaign variants using RFM insights to increase relevance for high-value and lapsed audiences, reducing bounce rates by 10%. Created automated customer journeys (abandoned cart, onboarding and win-back) with conversion-focused copy to reduce drop-offs and increase repeat actions. Wrote pre-sale email sequence for Vanquisin Holdings’ first course launch at a $1,000 price point, selling out in 2 days through outcome-led positioning and proof-driven messaging. Monitored performance and refined copy using KPI tracking (CLV, unsubscribes, deliverability), informing test and scale decisions.