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I am a Marketing and Growth Specialist with 4+ years’ experience scaling digital brands through CRM optimization, performance marketing, partnerships, and customer journey strategy. I excel at turning data insights into measurable commercial outcomes, managing marketing budgets, and delivering high-impact campaigns with creative execution across channels. I thrive in fast-growth ecommerce, collaborating with product, finance and commercial teams to align activity with revenue targets and drive sustained growth.…I am a Marketing and Growth Specialist with 4+ years’ experience scaling digital brands through CRM optimization, performance marketing, partnerships, and customer journey strategy. I excel at turning data insights into measurable commercial outcomes, managing marketing budgets, and delivering high-impact campaigns with creative execution across channels. I thrive in fast-growth ecommerce, collaborating with product, finance and commercial teams to align activity with revenue targets and drive sustained growth.

Laiba Jamil

Marketer, Growth Marketer, Product Marketer, +2

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I am a Marketing and Growth Specialist with 4+ years’ experience scaling digital brands through CRM optimization, performance marketing, partnerships, and customer journey strategy. I excel at turning data insights into measurable commercial outcomes, managing marketing budgets, and delivering high-impact campaigns with creative execution across channels. I thrive in fast-growth ecommerce, collaborating with product, finance and commercial teams to align activity with revenue targets and drive sustained growth.…I am a Marketing and Growth Specialist with 4+ years’ experience scaling digital brands through CRM optimization, performance marketing, partnerships, and customer journey strategy. I excel at turning data insights into measurable commercial outcomes, managing marketing budgets, and delivering high-impact campaigns with creative execution across channels. I thrive in fast-growth ecommerce, collaborating with product, finance and commercial teams to align activity with revenue targets and drive sustained growth.

Available to hire

I am a Marketing and Growth Specialist with 4+ years’ experience scaling digital brands through CRM optimization, performance marketing, partnerships, and customer journey strategy.

I excel at turning data insights into measurable commercial outcomes, managing marketing budgets, and delivering high-impact campaigns with creative execution across channels. I thrive in fast-growth ecommerce, collaborating with product, finance and commercial teams to align activity with revenue targets and drive sustained growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at DealCart

January 1, 2024 - January 1, 2025

Lead multi-channel campaigns across CRM, paid media, partnerships and product launches, delivering 100% of campaigns on schedule and aligned to revenue targets; migrated CRM platform reducing annual costs by ~£60k while improving execution efficiency by 35%; developed segmentation-based lifecycle campaigns increasing retention by 20% and reactivating 18% of dormant users; launched targeted flash-sale and promotional campaigns generating 3x uplift in daily transactions; increased average order value by 12% through cross-sell and bundled promotional strategies; redesigned website and app customer journeys using behavioral data, generating 40k+ daily clicks and increasing engagement by 28%; secured fintech partnership increasing repeat purchase rate by 25% within one month; delivered integrated OOH and digital campaign driving 400+ installs in 24 hours and contributing to 30% uplift in daily GMV; built performance dashboards tracking revenue attribution across channels, improving marketi

Senior Brand Marketing Lead at DealCart

December 1, 2023 - August 1, 2023

Delivered organization’s first fully integrated ATL/BTL campaign generating 1.5M impressions and contributing to 35% growth in new customer acquisition; led marketplace vertical launch generating $3M revenue within first 30 days through targeted sales-led marketing strategy; optimized paid acquisition strategy, reducing CPI by 45% while increasing sales volume by 28%; managed communication strategies across 40+ vendors, increasing order volumes by 10% through joint promotional campaigns; executed six-month influencer program increasing engagement by 120% and driving measurable sales uplift; developed cross-category promotional campaigns increasing average basket size by 14% and driving a 17% uplift in repeat transactions within two quarters; built and implemented a centralised campaign calendar across five business units, improving campaign delivery timelines by 25% and increasing revenue forecasting accuracy by 18%.

Marketing Associate at DealCart

March 1, 2022 - July 1, 2022

Increased app CTR from 0.94% to 2.93% (212% uplift), directly supporting improved conversion rates; executed sales campaigns driving 300% growth in user engagement; supported growth milestone of 1,000+ monthly orders within first five months; delivered the first campaign in the early stages of the startup, contributing $1M to GMV.

Marketing Intern at TCS

August 1, 2021 - March 1, 2022

Increased social media CTR by 20% within 3 months; tracked and optimised performance using Google Analytics and Facebook Insights, improving engagement metrics by 25%+; supported cross-functional campaign alignment across marketing and corporate communications teams.