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I am a Creative Director and Content Leader with over 14 years of experience building data-driven storytelling ecosystems across films, OTT, animation, podcasts, and digital formats. I blend creativity, business strategy, and technology to drive measurable growth and audience engagement across India, Southeast Asia, and global markets, balancing reach, engagement, and ROI with culturally resonant narratives across AVOD, TVOD, FAST, and hybrid platforms. Currently, I serve as Creative Director – Growth (Gen AI), leading end-to-end multi-platform projects and aligning creative, marketing, product, and tech teams to deliver emotionally engaging, performance-led stories. I’m passionate about bridging art and algorithms, and I mentor cross-functional creative and AI teams to deliver storytelling that drives both emotion and impact.…I am a Creative Director and Content Leader with over 14 years of experience building data-driven storytelling ecosystems across films, OTT, animation, podcasts, and digital formats. I blend creativity, business strategy, and technology to drive measurable growth and audience engagement across India, Southeast Asia, and global markets, balancing reach, engagement, and ROI with culturally resonant narratives across AVOD, TVOD, FAST, and hybrid platforms. Currently, I serve as Creative Director – Growth (Gen AI), leading end-to-end multi-platform projects and aligning creative, marketing, product, and tech teams to deliver emotionally engaging, performance-led stories. I’m passionate about bridging art and algorithms, and I mentor cross-functional creative and AI teams to deliver storytelling that drives both emotion and impact.

Muhittagarwaal

Creative Director, Film Director, Film Producer, +3

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I am a Creative Director and Content Leader with over 14 years of experience building data-driven storytelling ecosystems across films, OTT, animation, podcasts, and digital formats. I blend creativity, business strategy, and technology to drive measurable growth and audience engagement across India, Southeast Asia, and global markets, balancing reach, engagement, and ROI with culturally resonant narratives across AVOD, TVOD, FAST, and hybrid platforms. Currently, I serve as Creative Director – Growth (Gen AI), leading end-to-end multi-platform projects and aligning creative, marketing, product, and tech teams to deliver emotionally engaging, performance-led stories. I’m passionate about bridging art and algorithms, and I mentor cross-functional creative and AI teams to deliver storytelling that drives both emotion and impact.…I am a Creative Director and Content Leader with over 14 years of experience building data-driven storytelling ecosystems across films, OTT, animation, podcasts, and digital formats. I blend creativity, business strategy, and technology to drive measurable growth and audience engagement across India, Southeast Asia, and global markets, balancing reach, engagement, and ROI with culturally resonant narratives across AVOD, TVOD, FAST, and hybrid platforms. Currently, I serve as Creative Director – Growth (Gen AI), leading end-to-end multi-platform projects and aligning creative, marketing, product, and tech teams to deliver emotionally engaging, performance-led stories. I’m passionate about bridging art and algorithms, and I mentor cross-functional creative and AI teams to deliver storytelling that drives both emotion and impact.

Available to hire

I am a Creative Director and Content Leader with over 14 years of experience building data-driven storytelling ecosystems across films, OTT, animation, podcasts, and digital formats. I blend creativity, business strategy, and technology to drive measurable growth and audience engagement across India, Southeast Asia, and global markets, balancing reach, engagement, and ROI with culturally resonant narratives across AVOD, TVOD, FAST, and hybrid platforms.

Currently, I serve as Creative Director – Growth (Gen AI), leading end-to-end multi-platform projects and aligning creative, marketing, product, and tech teams to deliver emotionally engaging, performance-led stories. I’m passionate about bridging art and algorithms, and I mentor cross-functional creative and AI teams to deliver storytelling that drives both emotion and impact.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Creative Director – Gen AI at Pocket FM

June 1, 2025 - Present

Lead AI-driven storytelling and creative innovation for the US market, integrating GenAI workflows across content, tech, and growth teams. Scaled AI-generated series within 3 months with cinematic visuals, lip-sync, and platform-native formats using Leonardo AI, Kling, Midjourney, Runway, and Pollo. Achieved a 25% increase in user activation, 2x growth in ARPU (from $0.46 to $0.92), and added ~US$1M to topline revenue by aligning creative experiments with data-backed growth objectives. Built scalable GenAI production pipelines ensuring consistent quality and cross-functional collaboration.

Creative Lead – International Original Series/Adaptation and Growth at ZEE5

January 1, 2024 - May 1, 2025

Collaborated with Growth Managers and Directors to transform marketing objectives into innovative creative strategies for Facebook and TikTok campaigns in the US. Oversaw live-action shoots and used analytics for post-campaign optimization to drive performance and reach.

Sr. Executive Producer – Films/OTT/YouTube/Brand at ZEE5

January 1, 2016 - December 31, 2023

Directed production from scripting to post-production, managed budgets, safety compliance, and cross-functional collaboration. Contributed to the launch of international film channels and brand campaigns, ensuring timely, high-quality deliverables.

Creative Director – Gen AI (US Growth Team) at Pocket FM

June 1, 2025 - Present

Lead AI-driven storytelling and creative innovation for the US market, integrating GenAI workflows across content, tech, and growth teams. Scaled AI-generated series within 3 months with cinematic visuals, motion, and lip-sync using Leonardo AI, Kling, Midjourney, Runway, and Pollo. Achieved a 25% increase in user activation and 2x growth in ARPU (from $0.46 to $0.92); added ~$1M to topline revenue by aligning creative experimentation with data-backed growth objectives. Built scalable GenAI production pipelines and pioneered AI-based visual storytelling formats for the US market.

Creative Lead – International Original series/Adaption and Growth at Zee5

January 1, 2024 - May 1, 2025

Creative Strategy Development: Collaborated with Growth Managers and Directors to transform marketing objectives into innovative strategies for Facebook and TikTok campaigns in the US market. Live Action: Oversaw and coordinated live-action shoots for new and existing series, working closely with the US team. Performance Analysis and Optimization: Used analytics to track campaign performance and conduct post-campaign evaluations to drive improvements.

Sr. Executive Producer – Films/ OTT/ YouTube/ Brand at Zee5

January 1, 2016 - December 1, 2023

Content planning and execution: Script development and revision; ensured quality and timely delivery across formats. Production oversight: Directed all stages from scripting to post-production; ensured safety, budget adherence, and smooth cross-functional collaboration. Strategic decision-making: Approved marketing materials and viability checks; managed labor/compliance and risk. Generated innovative concepts for series, documentaries, and campaigns; liaised with internal teams and external stakeholders to deliver top-tier deliverables.