Maurissa Dawson

Senior Client Communications Analyst at Arthur J. Gallagher & Co.

Led multi-phase digital communications strategy supporting enterprise organizations exceeding 1M+ employees; managed email campaigns, micro sites, and structured messaging rollouts; developed and deployed segmented email communications aligned with workforce eligibility, geography, and audience attributes; managed communication calendars and cross-functional production timelines across compliance, HR, design, and web teams; leveraged analytics to evaluate open and click-through rates and user behavior to optimize messaging performance; ensured regulatory and HR-compliant communications and served as final checkpoint prior to distribution; built onboarding and training communication frameworks to support system adoption; coordinated vendor relationships and digital asset workflows to ensure on-time campaign execution.

Independent Brand & Marketing Consultant at Dr. April’s Hollywood Mobile Vet

Designed and launched a digital communications ecosystem including website, structured messaging, and customer touchpoints; grew audience through SEO optimization, analytics tracking, and UX refinement; produced and deployed digital communications and marketing assets across web and direct channels; monitored engagement metrics and refined messaging based on performance data, contributing to client bookings improvements; established organized digital asset library and brand/communication standards to maintain consistency; provided onboarding and training for system adoption; supported volunteer-style participant coordination.