FA

Flávia Aguiar

Available to hire

I am a Creative Copywriter and Content Strategist blending journalistic precision with brand storytelling.

About

I am a Creative Copywriter and Content Strategist blending journalistic precision with brand storytelling. I craft clear, engaging copy for digital and corporate audiences, delivering impactful content for brands like Airbus, Farfetch, and O Globo. I combine creativity with data-driven insight to build authentic, high-impact communications.

I thrive on turning ideas into strategic, scalable content that resonates with audiences and moves brands forward.

  • 8 years' experience
  • Joined February 2026

Languages

  • PortugueseFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Media & Entertainment
  • Education
  • Software & Internet
  • Professional Services
  • Other

Work experience· 4 roles

Creative Copywriter · Airbus PortugalJul 2024 – Present · 2 yrs 5 mos

Translate complex technical concepts into accessible, engaging content for global campaigns and e-learning modules. Maintain communication with cross-functional teams, aligning strategies with diverse business requirements. Optimize creative workflows by integrating Generative AI and producing high-quality AI-generated video content. Manage the Airbus Beyond website, ensuring tone consistency and relevance for a corporate audience.

Subject-Matter Expert Trainer · FarfetchSep 2022 – Jul 2024 · 1 yr 11 mos

Delivered onboarding for 200+ recruits, strengthening internal communication and content consistency, enhancing team integration and performance. Created and optimized training materials with strong narrative structure and visual clarity, improving training effectiveness. Collaborated with senior leadership to provide insights on team engagement and performance, ensuring clear and effective internal communication.

Content Production Coordinator · Editora O Globo / GoogleApr 2020 – Apr 2021 · 1 yr 1 mo

Coordinated content creation for Web Stories, aligning with O Globo’s editorial standards and digital strategy. Wrote and edited compelling short-form stories designed to increase reader retention and engagement. Partnered with the video team to integrate multimedia storytelling into daily production, expanding the brand’s digital reach.

Reporter & Social Media Analyst · Infoglobo (O Globo / Extra)Jun 2014 – Sep 2017 · 3 yrs 4 mos

Education

Postgraduate in International Relations · Universidade Nova de Lisboa2030 – 2026
BA in Journalism · Universidade Federal do Rio de Janeiro (UFRJ)2030 – 2026
Postgraduate · Universidade Nova de Lisboa2030 – 2026
BA in Journalism · Universidade Federal do Rio de Janeiro (UFRJ)2030 – 2026

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