Flávia Aguiar
I am a Creative Copywriter and Content Strategist blending journalistic precision with brand storytelling.
About
I am a Creative Copywriter and Content Strategist blending journalistic precision with brand storytelling. I craft clear, engaging copy for digital and corporate audiences, delivering impactful content for brands like Airbus, Farfetch, and O Globo. I combine creativity with data-driven insight to build authentic, high-impact communications.
I thrive on turning ideas into strategic, scalable content that resonates with audiences and moves brands forward.
- 8 years' experience
- Joined February 2026
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Education
- Software & Internet
- Professional Services
- Other
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Work experience· 4 roles
Translate complex technical concepts into accessible, engaging content for global campaigns and e-learning modules. Maintain communication with cross-functional teams, aligning strategies with diverse business requirements. Optimize creative workflows by integrating Generative AI and producing high-quality AI-generated video content. Manage the Airbus Beyond website, ensuring tone consistency and relevance for a corporate audience.
Delivered onboarding for 200+ recruits, strengthening internal communication and content consistency, enhancing team integration and performance. Created and optimized training materials with strong narrative structure and visual clarity, improving training effectiveness. Collaborated with senior leadership to provide insights on team engagement and performance, ensuring clear and effective internal communication.
Coordinated content creation for Web Stories, aligning with O Globo’s editorial standards and digital strategy. Wrote and edited compelling short-form stories designed to increase reader retention and engagement. Partnered with the video team to integrate multimedia storytelling into daily production, expanding the brand’s digital reach.
Education
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