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I am a Creative Copywriter and Content Strategist blending journalistic precision with brand storytelling. I craft clear, engaging copy for digital and corporate audiences, delivering impactful content for brands like Airbus, Farfetch, and O Globo. I combine creativity with data-driven insight to build authentic, high-impact communications. I thrive on turning ideas into strategic, scalable content that resonates with audiences and moves brands forward.…I am a Creative Copywriter and Content Strategist blending journalistic precision with brand storytelling. I craft clear, engaging copy for digital and corporate audiences, delivering impactful content for brands like Airbus, Farfetch, and O Globo. I combine creativity with data-driven insight to build authentic, high-impact communications. I thrive on turning ideas into strategic, scalable content that resonates with audiences and moves brands forward.

Flávia Aguiar

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I am a Creative Copywriter and Content Strategist blending journalistic precision with brand storytelling. I craft clear, engaging copy for digital and corporate audiences, delivering impactful content for brands like Airbus, Farfetch, and O Globo. I combine creativity with data-driven insight to build authentic, high-impact communications. I thrive on turning ideas into strategic, scalable content that resonates with audiences and moves brands forward.…I am a Creative Copywriter and Content Strategist blending journalistic precision with brand storytelling. I craft clear, engaging copy for digital and corporate audiences, delivering impactful content for brands like Airbus, Farfetch, and O Globo. I combine creativity with data-driven insight to build authentic, high-impact communications. I thrive on turning ideas into strategic, scalable content that resonates with audiences and moves brands forward.

Available to hire

I am a Creative Copywriter and Content Strategist blending journalistic precision with brand storytelling. I craft clear, engaging copy for digital and corporate audiences, delivering impactful content for brands like Airbus, Farfetch, and O Globo. I combine creativity with data-driven insight to build authentic, high-impact communications.

I thrive on turning ideas into strategic, scalable content that resonates with audiences and moves brands forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Creative Copywriter at Airbus Portugal

July 1, 2024 - Present

Translate complex technical concepts into accessible, engaging content for global campaigns and e-learning modules. Maintain communication with cross-functional teams, aligning strategies with diverse business requirements. Optimize creative workflows by integrating Generative AI and producing high-quality AI-generated video content. Manage the Airbus Beyond website, ensuring tone consistency and relevance for a corporate audience.

Subject-Matter Expert Trainer at Farfetch

September 1, 2022 - July 1, 2024

Delivered onboarding for 200+ recruits, strengthening internal communication and content consistency, enhancing team integration and performance. Created and optimized training materials with strong narrative structure and visual clarity, improving training effectiveness. Collaborated with senior leadership to provide insights on team engagement and performance, ensuring clear and effective internal communication.

Content Production Coordinator at Editora O Globo / Google

April 1, 2020 - April 1, 2021

Coordinated content creation for Web Stories, aligning with O Globo’s editorial standards and digital strategy. Wrote and edited compelling short-form stories designed to increase reader retention and engagement. Partnered with the video team to integrate multimedia storytelling into daily production, expanding the brand’s digital reach.

Reporter & Social Media Analyst at Infoglobo (O Globo / Extra)

June 1, 2014 - September 1, 2017

Managed social media storytelling and analytics to guide editorial strategy for both O Globo and Extra. Curated trending topics to guide editorial content, enhancing audience engagement and relevance. Analyzed performance data using Google Analytics and social media insights to optimize content strategies. Produced compelling live videos for Facebook, amplifying the reach of journalistic content.