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I’m a digital marketer and content creator with a passion for fashion, beauty, and lifestyle brands. I founded and led creative teams, shaping brand identities through branding, content strategy, and video production. I thrive on data-driven insights, cross-functional collaboration, and crafting compelling campaigns across Meta platforms to boost engagement, conversions, and ROI.…

Nandini Bajaj

Content Creator, Creative Director, Brand Strategist, +4

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I’m a digital marketer and content creator with a passion for fashion, beauty, and lifestyle brands. I founded and led creative teams, shaping brand identities through branding, content strategy, and video production. I thrive on data-driven insights, cross-functional collaboration, and crafting compelling campaigns across Meta platforms to boost engagement, conversions, and ROI.…

Available to hire

I’m a digital marketer and content creator with a passion for fashion, beauty, and lifestyle brands. I founded and led creative teams, shaping brand identities through branding, content strategy, and video production.

I thrive on data-driven insights, cross-functional collaboration, and crafting compelling campaigns across Meta platforms to boost engagement, conversions, and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Creative Director at Triple Four Media

May 1, 2020 - Present

Founded and operate a full-service social media agency focused on branding, content creation, and digital strategy for fashion, beauty, and lifestyle brands. Led branding, content planning, and video production; built a strong digital presence; contributed to measurable increases in engagement and conversions. Directed creative direction and styling for campaigns and product launches, coordinating shoots to maintain a cohesive brand voice.

Digital Marketing & Social Media Lead at Urban Maharajas, Toronto

May 1, 2020 - Present

Led branding strategy, content planning, and video production; created engaging social media campaigns across Meta platforms; developed one engaging Reel strategy and viral content to enhance online presence and customer engagement.

Brand Experience & Sales Performance Specialist at Kate Spade, Vaughan Mills

October 1, 2024 - January 31, 2025

Consistently exceeded daily and weekly sales targets by an average of 5%. Acted as a key brand ambassador, providing exceptional customer service and product expertise, educating clients on features, new collections, and promotional campaigns. Launched promotions and seasonal campaigns to boost engagement and sales, developed a content calendar, and leveraged analytical insights to improve in-store engagement and social content. Led influencer collaborations to amplify brand awareness and follower growth by 15%.

Marketing Analytics & Content Coordinator at Innovate Digital Solutions, Toronto

September 1, 2023 - December 1, 2023

Researched market trends and competitive landscapes to inform content strategy. Streamlined content inventory management and improved accessibility for marketing initiatives. Analyzed marketing metrics and feedback to support rapid iteration and ROI; produced data-driven reports to optimize campaigns.

Content & Community Engagement Volunteer at Toronto Arts Collective, Toronto, ON

January 1, 2023 - March 1, 2023

Managed content calendars and social media campaigns, ensuring timely execution and strategic alignment with marketing objectives. Analyzed campaign performance data and generated actionable insights to inform future activity.

Brand Experience & Sales Performance Specialist at Kate Spade

October 1, 2024 - January 1, 2025

Consistently exceeded daily and weekly sales targets and acted as a brand ambassador. Engaged customers to identify needs, upsell/cross-sell products, and close sales. Created and managed content calendars, applying analytics to boost engagement and visibility on Instagram and TikTok. Collaborated with influencers to amplify brand awareness and growth; produced visual/video content to promote local artists and cultural initiatives; and contributed to a 10% increase in walk-in customers. Implemented branding and marketing materials including logos and video production.

Content & Social Media Campaign Lead at Toronto Arts Collective

January 1, 2023 - March 31, 2023

Led content calendars and social media campaigns; analyzed campaign performance data; generated reports and actionable insights for optimization; built out an engaging content inventory across Instagram and TikTok; worked with influencers and ambassadors to expand reach; intensified community engagement for events and initiatives.

Founder & Creative Director at Triple Four Media (Freelance)

May 1, 2020 - Present

Founded and operated a full-service social media agency; developed comprehensive branding strategies including logo design, content planning, and video production; established a strong digital presence and contributed to a 10% increase in walk-in customers. Led content creation across Meta platforms (TikTok, Instagram, Facebook), focusing on Reels, Stories, and viral video content to maximize algorithmic reach and user engagement. Proactively mined data from client performance and market trends to uncover new creative angles and optimize campaign effectiveness; directly contributed to client ROI.

Volunteer at Toronto Arts Collective

January 1, 2023 - March 1, 2023

Managed and coordinated content calendars and social media campaigns, ensuring timely execution and strategic alignment with marketing objectives. Analyzed marketing campaign performance data and generated actionable insights for campaign optimization and ROI improvement. Conducted market research and trend analysis to inform content strategy.

Digital Content & Brand Engagement Specialist at Lotsa Bloom Official, Toronto

January 1, 2023 - August 1, 2023

Managed social media content and engagement, focusing on one engaging Reels/Stories strategy to maximize reach and conversions across Meta platforms; collaborated with influencers and teams to amplify brand presence.

Volunteer - Digital Marketing & Community Engagement at Toronto Arts Collective

January 1, 2023 - March 31, 2023

Managed content calendars and social media campaigns; analyzed performance data; generated actionable insights for ROI; streamlined digital asset organization and content inventory; researched market trends to inform content strategy.

Marketing Analytics & Content Coordinator at Innovative Digital Solutions

September 1, 2023 - December 31, 2023

Conducted market research, analyzed marketing metrics, and supported content creation and coordination for campaigns; coordinated digital marketing initiatives; built data-driven insights for optimization.

Marketing Analytics & Content Coordinator at Innovate Digital Solutions

September 1, 2023 - December 1, 2023

Analyzed marketing campaign performance data, generating reports and actionable insights for campaign optimization and improved ROI. Streamlined content inventory management, enhancing digital asset organization and accessibility for efficient marketing initiatives.

Content Calendar & Social Media Campaigns Coordinator (Volunteer) at Toronto Arts Collective

January 1, 2023 - March 1, 2023

Managed and coordinated content calendars and social media campaigns, ensuring timely execution and strategic alignment with marketing objectives. Analyzed marketing campaign performance data, generating reports and actionable insights for campaign optimization and improved ROI. Streamlined content inventory management, enhancing digital asset organization and accessibility for efficient marketing initiatives.