Experience Level
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Marketing Specialist & Content Director at Freelance
February 1, 2019 - PresentCreative direction, analytics (Meta Business Suite, Metricool) and leadership of creative assets; hands-on audio-visual work (Premiere Pro, CapCut). Complementary training in photography and cinematography.
Marketing Specialist at Giro Digital Agency
October 1, 2023 - June 1, 2024Managed 6+ premium client accounts (real estate, lifestyle, hospitality) with content strategy, KPI-driven planning and calendar/editorial strategy; produced high-engagement video content for Reels/TikTok/Instagram; briefed and approved assets; supervised freelancers and creative agencies; implemented brand guidelines; monthly client reporting; grew followers by +40% in 6 months; proactive management of budgets and timelines.
Senior Analyst & Project Controller at Accenture
April 1, 2008 - October 1, 2018Financial control and reporting for international clients (> $50M); process optimization; leadership of multicultural teams (8-12 people) across 3 continents; governance and reporting to senior stakeholders.
Brand Experience Advisor at Palma de Mallorca
December 1, 2024 - July 1, 2025Marketing Specialist & Content Director at Independent / Freelance
February 1, 2019 - PresentLead marketing strategy and content creation for 8+ premium clients in real estate, lifestyle and hospitality. Produced video content (Premiere Pro, CapCut), managed social media growth (+40% followers in 6 months; 8-12% engagement) and optimized KPIs using Meta Business Suite, Metricool and analytics. Coordinated with creative teams and freelancers; developed brand guidelines and reporting.
Brand Experience Advisor at Independent
October 1, 2023 - June 1, 2024Advised on brand experience and go-to-market strategy for premium clients; designed content strategies, oversaw production for reels and photography; tracked KPIs, led briefs and asset management; mentored freelance creatives; contributed to brand guideline development.
Freelance Marketing Specialist & Content Director at Various premium clients (Mallorca / Remote)
February 1, 2019 - PresentLead end-to-end branding, content strategy and video production for 8+ premium clients in real estate, lifestyle and hospitality; drove social growth and engagement; optimized KPIs; coordinated creative development, branding guidelines and multi-channel output; managed remote teams across multiple continents.
Brand Experience Advisor at Brand Experience Advisor, Palma de Mallorca
December 1, 2024 - July 1, 2025Defined and executed brand experiences and campaigns; collaborated on creative assets and production; tracked impact and ROI; ensured consistency with brand guidelines across campaigns and channels.
Senior Analyst & Project Controller at Buenos Aires
April 1, 2008 - October 1, 2018Finance control and international project reporting (> $50M); process optimization; led multicultural teams (8–12 people) across three continents; improved post-sale processes and KPI tracking.
Freelance Marketing Specialist & Content Director at Mallorca / Remote
February 1, 2019 - PresentLead end-to-end brand projects for 8+ premium clients (real estate, lifestyle, hotels) from strategy through execution and reporting. Produce video content for TikTok and Instagram Reels using Adobe Premiere Pro and CapCut; coordinate product and lifestyle shoots. Drive social growth (+40% followers in 6 months) and KPI optimization.
Brand Experience Advisor at Giro Digital Agency
December 1, 2024 - July 1, 2025Transformed the delivery process for premium vehicle brands; achieved 95%+ customer satisfaction; led brand experience initiatives, asset control, and post-sale reporting; implemented brand guidelines and content strategy to maximise organic reach.
Education
Licenciatura en Comercialización (Marketing) at Universidad Abierta Interamericana (UAI)
January 1, 2007 - January 1, 2013Marketing Digital at Universidad de Ciencias Empresariales y Sociales (UCES)
January 1, 2015 - January 1, 2015Fotografía y Video para Fotógrafos at ESCAC
January 1, 2025 - January 1, 2026Licenciatura en Comercialización (Marketing) at Universidad Abierta Interamericana (UAI)
January 1, 2007 - January 1, 2013Marketing Digital at Universidad de Ciencias Empresariales y Sociales (UCES)
January 1, 2015 - January 1, 2015Photography and Cinematography Training at ESCAC
January 1, 2025 - January 1, 2026Licenciatura en Comercialización (Marketing) at Universidad Abierta Interamericana (UAI)
January 1, 2007 - January 1, 2013Marketing Digital at Universidad de Ciencias Empresariales y Sociales (UCES)
January 1, 2015 - February 26, 2026Photography and digital cinema training at ESCAC
January 1, 2025 - January 1, 2026Qualifications
Adobe Premiere Pro
January 11, 2030 - February 26, 2026CapCut
January 11, 2030 - February 26, 2026Final Cut Pro X
January 11, 2030 - February 26, 2026Adobe After Effects
January 11, 2030 - February 26, 2026Adobe Illustrator
January 11, 2030 - February 26, 2026Adobe Photoshop
January 11, 2030 - February 26, 2026Meta Business Suite
January 11, 2030 - February 26, 2026GA4
January 11, 2030 - February 26, 2026Photography and digital cinema training
January 1, 2025 - January 1, 2026Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Travel & Hospitality, Software & Internet, Retail
Experience Level
Expert
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Intermediate
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