UX Designer at PhonePe

Delivered 15+ end-to-end projects for a 500M+ user base by conducting user research, interviews, usability testing, data analysis, pain point mapping, and user journeys; created wireframes, prototypes, and scalable design systems using atomic design principles. Led 4+ high-impact features considering design system, accessibility, and technical constraints, improving shopping experience by 15%, increasing adoption by 8%, and scaling B2B solutions across 3700+ stores. Redesigned checkout information architecture to enhance digital shopping experience, contributing to an 11% rise in orders. Implemented cross-platform iOS/Android Live Map Tracking features aligned with Apple/Google guidelines, driving 4,300+ daily interactions and reducing support tickets by 40%.

UX Designer at Kina Studios (UAL Collaboration)

Designed an interactive system visualizing brain activity in response to aesthetics, creating a multi-sensory neuro-aesthetic experience. Conducted directed storytelling, brainstorming, affinity mapping, and facilitated workshops with 10+ participants to inform design decisions.

UX Designer at Southwark Council (UAL Collaboration)

Led a team of 5+ designers to create an inclusive storytelling experience to improve digital accessibility and increase community engagement for 30+ users, leveraging physical artefacts and augmented reality experiences. Used qualitative user research and service design thinking to inform design decisions.

UX Designer at WargTech

Produced end-to-end product design for a Wedding Management (B2C) and Employee Tracking system (B2B), delivering 200+ polished UI screens focused on intuitive navigation, client requirements, and visual consistency.